Archive for December 16th, 2008

Run Your Focus Groups Professionally

Tuesday, December 16th, 2008

Focus Group Process
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FOCUS GROUPS LET YOUR CUSTOMERS TALK

Conducting your marketing research [Wikipedia] incorrectly can cost you millions of dollars. Honest, I’ve seen it happen.

A lot of folks take the attitude, “It’s not rocket science”. And it’s not. But if you do it wrong, you can draw the wrong conclusions and destroy your business. So please do it right.

I thought I’d begin our weekly posts on marketing research with some of the research tools that have been developed over the years, starting with focus groups.

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Power In Business Is On The Way Out – TAO Slide 2

Tuesday, December 16th, 2008

enlightened organizations: global trends

Conscious Business – 2
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WE’RE RIGHT AT THE TURNING POINT

A big shift in all our institutions, businesses and governments is underway. The old power regime is struggling to retain control but, as in any evolutionary process, it must adapt or be replaced by a more adaptable system. In this discussion of Slide 2 of our TAO of Conscious Business(tm) trio of slides, we point out a few of the symptoms that confirm for us the decline is underway. Click to review Slide 1

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