Enlightened Organizations: Ethics

LOST YOUR FIELD OF VISION?

Jim and Judy Berg of British Columbia have become dear friends of ours over the past few years. They began as clients, and became business partners.

The Bergs have continuously traveled the world for many years in their businesses. This week, Judy flew across Canada to give a presentation that merged her most recent book with our theme on Enlightened Organizations.

She ran again into something we find all too common these days – the wanna-be business marketing gurus with fast pitches and high prices, who leave carnage in their wake. It’s called field of vision – or depth. And some people talk about it but don’t have much depth.

Multiple people approached Judy following her presentation, saying how they appreciated her approach. One said that recent experiences had made her feel like roadkill, left on the side of the road after an “expert” took all of her money. Judy’s vibes and attitude were refreshing, restoring this person’s faith that there is real, valuable knowledge available, and that we can succeed by following a higher path.

HAVE YOU EVER FELT LIKE ROADKILL?

Have you ever attended a sales or marketing seminar where the primary reason the speaker came seemed to be to pitch the attendees on their books, DC, seminars, workshops and maybe personal coaching? So you paid a premium to get hustled? Maybe you bought into the follow-up seminar, then realized you know as much as, maybe more than the “Expert”?

It’s an all too common situation, with too many sincere people needing solutions getting taken. When you lose a few hours or dollars, it’s one thing. But some folks talked about losing many thousands of dollars to the hucksters who promised the secrets of sales, marketing, the Internet, or maybe the secret to the Law of Attraction.

So they were delighted to find a speaker who brings understanding, clarity and depth. That’s why we love working with Judy. She has the substance to provide real answers.

THE MORAL

Actually, there are a few.

1. Watch carefully who you align yourself with. Don’t be just about “marketing” and “sales”. Understand that passion in business, just as in personal relationships, means love. Truly love every moment of your life, love what you do, love your business and career. And love your customers, co-workers and vendors.

2. Trust your intuition, then watch carefully. Discern those who earn your loyalty by displaying loyalty to you. Find those who display depth of understanding, who share information. They are the ones to surround yourself with.

3. Be careful what you desire. This goes beyond the old adage of “Be careful what you ask for, you just might get it.” In this case, if you are reaching for wealth, be sure your heart is pure, that you are asking for the highest good for everyone, not just yourself.

1. Watch carefully who you align yourself with. Don’t be just about “marketing” and “sales”. Understand that passion in business, just as in personal relationships, means love. Truly love every moment of your life, love what you do, love your business and career. And love your customers, co-workers and vendors.

2. Trust your intuition, then watch carefully. Discern those who earn your loyalty by displaying loyalty to you. Find those who display depth of understanding, who share information. They are the ones to surround yourself with.

3. Be careful what you desire. This goes beyond the old adage of “Be careful what you ask for, you just might get it.” In this case, if you are reaching for wealth, be sure your heart is pure, that you are asking for the highest good for everyone, not just yourself.

Combining positive desire with discernment and intuition can save us from expensive life lessons.

We’re currently working together on two programs:

1. An exciting global project called Enlightened Organizations.

2. And Judy and I are writing our next book together. (More about both projects and Judy’s current book in the coming weeks.)

Tags: business development, entrepreneurs, ethics

This entry was posted on Wednesday, October 22nd, 2008 at 5:39 pm and is filed under Enlightened Orgs, Management. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.