Archive for the ‘Marketing’ Category

UpDate On What’s Clucking In Your Back Yard

Wednesday, March 11th, 2009
On our Monday blog , A Clucking Good Way For A Greener, Self-Sustaining City, we told you about an upcoming decision by City Council in Vancouver, British Columbia to determine whether or not Vancouver residents can keep chickens in their backyards…we said we would keep you informed…

Well, the vote is in… the answer is YES! Here is the reaction from Canada’s national paper the Globe and Mail…what do you think?

Globe and Mail – Chick Coop For the Soul

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What Happens AFTER The Canary In The CoalMine Dies?

Wednesday, March 11th, 2009

Rognvaldson Spinning Wheel

corporate mindshift: management

ICELAND 3 MONTHS LATER

This tiny island of  fewer than 300,000 people was the sacrificial canary in the coalmine for the global economic collapse just 3 short months ago. The Icelandic economy, laden with overseas debt of more than 10 times GDP, was the first to collapse in what will most likely be a global domino effect from the credit fallout, despite huge bailouts.

SO WHAT IS A GUY GOING TO DO?

You have lost your life savings, your job and possibly, your home…what comes next?

This story is near to my heart because of my Icelandic roots…and my grandfathers story.

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Music Festival: It’s All About The Creation

Sunday, March 8th, 2009

music & arts: Entry 1 of 3 in Festival Event Planning

Erie Art Museums Blue and Jazz Festival

One of Tammy’s Successful Events
Click to see the Erie Art Museums Event Page

WITH WARM WEATHER COMES SWEET SOUNDS

Believe it or not, the summer is actually coming, and nice weather means one thing for music…outdoor concerts! But these concerts don’t just grow out of fields and shutdown streets, they grow from the fertile soils of hard work, teamwork and planning.

I recently had the pleasure of interviewing one of Erie, PA’s premiere event planners, Tammy Roche, Director of Marketing and Development at the Erie Art Museum. Each year the Art Museum puts on a fantastic Blues and Jazz Festival at Frontier Park in Erie, PA. Tammy plans the whole thing and has been nothing but successful. Here are her insights into outdoor festival event planning.

THE BASICS

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Redesigning Tropicana

Friday, March 6th, 2009

Tropicana's Re-Design
Tropicana’s New Design
click to Tropicana’s site .

It’s my pleasure to bring our readers another wonderful new voice, that of Alexandra Gergar, a great photographer, vegetarian cook, and marketing major at the University of Pittsburgh. Alex’s focus in Thinking Big Works, as you can tell from the banner, is the intersection of food and design, now coming to you on Saturdays.

David VanAmburg

Food & Design: redesign mis-steps

CLEAN AND SIMPLE

With clean bold lines, a beautiful typeface and no pictures, you would think that Tropicana’s carton redesign should have been hailed as work of imagination.  Should have been…

THE REDESIGN OF TROPICANA (more…)

Network Marketing No-No #8 – Our Plan Pays A Gazillion dollars!!!

Thursday, March 5th, 2009

Beware of the Greed

network marketing: global trends

IF IT DOES…YOU HAD BETTER RUN

Ah, greed. How quickly it can seep into our brains and cloud our, otherwise, clear thinking. I have spoken to people about legitimate network marketing companies, only to have them reply,“I just don’t do that type of thing”.

Then, astoundingly, later, I have had some of them call me to propose a blatantly illegal pyramid structure they would like me to participate in. In response to my confusion as to why they would turn down a legal business opportunity, to be taken in by this obvious scam, they reply, “But all kinds of doctors, lawyers, accountants are doing it!’

IF IT SOUNDS TOO GOOD TO BE TRUE …IT IS…

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What Does It Take For An Organization To Change Its Mindset?

Tuesday, March 3rd, 2009

A Roadmap to Corporate Consciousness
click larger image

corporate mindshift: management

CHANGING ONES OWN MINDSET CAN BE CHALLENGING – BUT CAN YOU SHIFT AN ENTIRE ORGANIZATION?

If you have ever tried to make a lifestyle change, perhaps to exercise more, eat healthier, spend more time with loved ones and less time at the office, you know what a challenge it can be just to make a small change in behaviourial patterns.

If you think it is challenging to change behaviours, consider how much more challenging it is to make significant mental or consciousness shifts, for oneself, and particularly, for an entire organization.

So, how on earth do you begin to shift?

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Real. Cool. Soul.

Saturday, February 21st, 2009


Joy Ike
click to visit joyike.com

music & arts: inspiration of Joy Ike

DYNAMIC, DEEP, AND DIGGING IT

Attending a coffee shop gig a few weeks ago, I was told that Joy Ike was playing, and she would be a great artist to have on the bill for the Habitat For Humanity Benefit Concert I have been planning. I wasn’t disappointed, and I don’t think you will be either. If you are in Pittsburgh, check in to seeing her play and if you aren’t, check out Joy’s Myspace for a few tracks. Her sound is dynamic, thoughtful and fuses a brilliant spectrum of sound together, painting a beautiful picture.

THE LOW-DOWN

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Intentional Laughter

Friday, February 20th, 2009

LAUGHING YOGA

Laughing Yoga seems to be just what the doctor ordered. In the midst of all the news of gloom and doom from almost every country on the planet, perhaps, it is time to have a belly laugh.

Dr Madan Kataria, a family physician from Mumbai, India started the first Laughing Yoga club in 1995. The idea has spread, as infectiously as a good giggle, to more than 5000 clubs in over 40 countries.

Are there health advantages to a good belly laugh? Well, who better to research it, than Britain’s own Academy award winner, king of Monty Python and Fawlty Towers, John Cleese.(source: www.youtube.com)

Click Photo to see John Cleese in India Doing a Laughing Yoga Class

Click Photo to see John Cleese in India Doing a Laughing Yoga Class

Laugh for no reason…and you will find a reason to laugh.

BLESS BLESS
JUDY BERG

If you know a company that is making a Mindshift towards serving humanity while still turning a profit, we would like to know about them. Let us know by contacting::
attractingsuccess@soulabundant.com... or leave the information in the comments section of this post.


Organizational Behaviour Consultant
author: Imagine Your Soul Abundant: Attracting Success, Fulfillment and True Happiness
more about: www.soulabundant.com
Judy’s book can be ordered from her website www.soulabundant.com.  Special prices for bulk orders upon request. Seminars and retreats customized to the needs of your group or organization.

Network Marketing No-No # 6 – Evading the Comp Plan

Thursday, February 19th, 2009

MLM comp plan
comparisons

click for inside

network marketing: global trends

THE COMP PLAN IS SO GOOD – I CAN’T LEAVE IT WITH YOU!

Today I want to talk about network marketing pay plans, what works, what does not, what is legal, what is not; and how you can save yourself a lot of grief by telling the difference.

This is the 6th post in a series of articles on behaviours in network marketing I think need to stop immediately for the industry to attain the level of professionalism it deserves. This series of articles began with a post titled “People Don’t Dislike Network Marketing, They Dislike Network Marketers.”

SHARING THE PLAN – OPENLY AND HONESTLY

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Greed Addiction Blocks Ethical Functioning

Tuesday, February 10th, 2009

corporate mindshift: management

SCARCITY VS ABUNDANCE

Last Thursday I posted an article titled Let’s Redefine Abundance. Thanks to Nick Corsi for this link from the PopTech Conference 2008 that expands on the topic.

Listen as Peter Whybrow, neuropsychiatrist, author of “American Mania: When More Is Not Enough,” describes the brain physiology of addiction of a society that demands more and more, yet is left empty, devoid and sick. This clip outlines the HOPE that underlies this economic crisis, if we will take the opportunity to make a cultural shift in our evolution.

PopTEch conference 2008

Click on photo for video presentation of Peter WhyBrow at the PopTech conference 2008 on the brain physiology of
When Enough Is Not Enough”

BLESS BLESS
JUDY BERG

If you know a company that is making a Mindshift towards serving humanity while still turning a profit, we would like to know about them. Let us know by contacting::
attractingsuccess@soulabundant.com... or leave the information in the comments section of this post.


Organizational Behaviour Consultant
author: Imagine Your Soul Abundant: Attracting Success, Fulfillment and True Happiness
more about: www.soulabundant.com
Judy’s book can be ordered from her website www.soulabundant.com.  Special prices for bulk orders upon request. Seminars and retreats customized to the needs of your group or organization.

A New Twist On Micro-Financing

Monday, February 9th, 2009

A 15+% return on
investment – for real!

click for details

enlightened orgs: inspiration

ECONOMIC SOLUTIONS WILL BE FOUND AT THE LOCAL LEVEL

Michael Kalmanovich, owner of a unique, organic food supermarket in Edmonton, Alberta, does not lack for inspired, innovative ideas to fulfill his passion to sell locally grown organic food, socially conscious products, and a free dose of education in the process. He took his first step of faith in 1991 by opening a store with $20,000 invested, $167.00 in his bank account and a huge abundance of dreams.

Earth’s General Store was opened in a small location on the fringe of the university in the capital city of the province. It is also smack dab in the heart of a ranching and oil-based economy. It was in this province that KD Lang, a home-town celebrity, riled local extremist ranchers who defaced community signs outside her home town of Consort, Alberta, after her public service announcement in which she spoke out in favor of vegetarianism.

If opening an organic food store in a business culture like that sounds like it takes guts and a leap of faith, that pales by comparison when you hear Michael’s latest dream!

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A Doctor Recommended This

Thursday, February 5th, 2009

Are you sure the doctor recommended this?

network marketing: global trends

NETWORK MARKETING NO-NO’S – #4

Am I the only person who wants to run when a network marketer starts their presentation by telling me, “this product, service, or whatever has been developed, endorsed by, and is recommended by…(drum roll)… a DOCTOR in our business?”

IT MAY BE TRUE, BUT IT IS SO CLICHE!

It doesn’t matter whether it is true or not, the point is, this “endorsement” has been so overused it no longer has impact, at least not with “thinking people“…and surely, it is thinking, honest people, you want to have participate in promoting and building a business in your company.

TESTIMONIAL VS ENDORSEMENT…

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We Deliver ‘Wow’ Through Service

Tuesday, February 3rd, 2009

Passion for Service
click zappos.com

enlightened orgs: inspiration

IT’S ALL ABOUT THE PASSION

I discovered our Enlightened Corporation for this week while watching a segment of the Oprah show in which she interviewed young, self-made millionaires.

Tony Hsieh, CEO of Zappos.com, was one of the guests. He is a great inspiration, a model CEO of a model corporation, for our Enlightened Orgs directory.

His business achievements are certainly significant for such a young man. While still in his twenties, Hsieh (SHAY), a computer undergraduate from Harvard, co-founded an internet advertising agency called LinkExchange, which was sold to Microsoft for $265 million in 1998. But it was actually his business philosophy or mindset, that really caught my attention.

“I AM NOT NECESSARILY PASSIONATE ABOUT SHOES…WHAT I AM PASSIONATE ABOUT IS…

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This Is Your Brain…On Music

Sunday, February 1st, 2009

music & arts: mind your music

This is Your Brain on Music Home

Neuroscience- music

A GREAT FIND

I had the pleasure of stumbling upon this book two years ago in my local Barnes & Noble. I wasn’t looking for anything in particular, but this just jumped out and said “pick me”. This book is for anyone who enjoys music, science, learning, great stories, and a pleasant change from everyday reading.

EVER WONDER WHY?…



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Network Marketing Behaviours

Thursday, January 29th, 2009

“You can follow me anywhere!”

network marketing: global trends

BRINGING PROFESSIONALISM TO THE INDUSTRY

Two weeks ago, in a blog titled,People Don’t Dislike Network Marketing, They Dislike Network Marketers”, I noted 10 behaviours I believe need to be addressed for this industry to gain credibility in the economic arena.

Over the next weeks, I intend to address each of the 10 items, one at a time.This week I want to talk about the…

THE #3 NO-NO – SPAMMING TWITTER…

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Number 2 Network Marketing “No-No”

Thursday, January 22nd, 2009

Honest, open communication is best

network marketing: global trends

SHIFTING THE IMAGE OF THE INDUSTRY

Two weeks ago, in a blog titled,People Don’t Dislike Network Marketing, They Dislike Network Marketers”, I noted 10 behaviours I believe need to be addressed for our industry to gain credibility in the economic arena.

Over the next weeks, I will address each of the 10 items, one at a time. Last week we took on number 1 – “The Big Guy Breathing on the Phone.

This week our number 2 behaviour is… SPAMMING SOCIAL NETWORKS...

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Ode For Intelligent Optimists

Monday, January 19th, 2009

enlightened organizations: global trends: inspiration: best practices

Ode Magazine
click for website

THINGS AT ODE-TRULY POETIC

Ode (from the Ancient Greek) is a form of stately and elaborate lyrical verse[Wikipedia]. Ode magazine is included in our list of Enlightened Organizations for its commitment and success in lyrically focusing on what there is to celebrate in the world!

This month Ode magazine honors the heroes whom they call Intelligent Optimists:

“Intelligent Optimists, individuals who aren’t famous yet but should be because of the work they’re doing to bring positive change to their communities, their countries and the world. That’s how we got 25 reasons to be optimistic in these challenging times.”

AND THE 25 WINNERS ARE….

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Thinking About The Entertainment Industry?

Sunday, January 18th, 2009

music & arts: the realities of production

THINK ITS GLAMOROUS?

Think the entertainment industry is like the 3 hour awards shows we see four to five times a year on TV?  I sure hope not, because even though certain rockstars, moviestars, and broadway stars are constantly being taken care of, those who work in this industry are actually “working” and working, “a lot.”  And take it from me, it’s not always pretty.

WHAT IF ROADIES ACTUALLY DID RUN THE WORLD? THIS VIDEO COULDN’T BE CLOSER TO THE TRUTH.

Can’t see it? Get FlashPlayer, or view at YouTube.

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We Started The Revolution-Now What!

Thursday, January 15th, 2009

Slow money for lasting
success

network marketing: global trends

10 BEHAVIOURIAL CHANGES FOR SUCCESS

Last week, I listed 10 behaviours that need to change for the network marketing industry to earn the respect it deserves. That list was not intended to be inclusive, but rather a good starting point for an industry revolution.

In using my Law of Attraction model for change, the first thing we talk about is what we don’t want.  We did that last week. Now, that is done. So, let’s focus on what needs to replace these behaviors. I will take the list of 10 items, one at a time, and discuss them over the next weeks on our Thursday blogs.

NUMBER ONE…

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BELIEVE

Wednesday, January 14th, 2009

Carly sings BELIEVE
click to hear

law of attraction: responsibility

CARLY SINGS THE POWER OF BELIEVING

Remember Carly? – the most talented hair artist, actor, singer, bodybuilder – all- around woman I have met in a long time! I profiled Carly in a previous blog where I introduced you to how I attracted this special woman as my new hair stylist – and in true abundance, I found much more than a talented stylist -I found a new and amazingly talented friend.

BEING – BELIEVING – ACHIEVING

This is the tag line for my Soul Abundant site, and the essence of using our greatest powers of intuition, thoughts and emotions, to create our preferred reality. Carly took my course several months ago, and she recently sent me this email to share an exciting example of how the Law of Attraction is actually working in her life, helping her to fulfill one of her dreams.

CARLY ATTRACTS HER DREAM HOME – JUST BY BELIEVING…

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