Music & Arts:Raven Sound Utilizes Twitter
By Nick Corsi
Click to RavenSound’s Twitter Profile
I recently began utilizing Twitter to promote Erie, PA based sound reinforcement company Raven Sound. I knew that I wanted to include at least one social networking site into Raven’s marketing mix, and the fast and easy updating potential of Twitter while on the road and on stage doing gigs was the deciding factor in incorporating the ever growing Twitter.
A lifestyle of the rich and famous is a common image projected by many network marketing leaders. It is extolled in video presentations. It is acted out at “major events” held in exotic resorts. It is seductive…a heady experience. We attend in droves, in hopes of an epiphany on the road to riches. We listen to the dream, with hopes the dream now includes us.
These sessions do inspire and encourage…but, if what follows is financial and relationship stress arising out of unreasonable business expectations and overextended expenditures, the inspiration backfires. A promise of vast, easily-acquired wealth, is seductive and destructive; both for the new person, and for the leaders who are under pressure to uphold the persona.
In that post I outlined 10 behaviours I believe need to be changed for network marketing to undergo the revolution I know will occur when we discover the potential this economic model has to lead business into the future. For the ten weeks following that initial post, I have expanded on each of those 10 behaviors. (click for a complete listing to all posts on this subject).
IS IT POSSIBLE TO HAVE A BUSINESS THAT PAYS YOU FOR NOT DOING ANY WORK?
This should be the shortest post I have ever written…of course you have to sell…end of story!
Sadly, I have heard this “pitch” all too often. “Join our company. It is great. You don’t have to sell anything. Because we know how much people hate selling, we have set it up so you won’t have to sell a thing.”
First of all…anyone making this statement is rather foolish if they haven’t figured out that what they are doing is trying to SELL you on the idea that you can make money by just sitting around…and uh… watching the grass grow… I guess.
If you did sign up, it is unfortunate they did not realize what great sales people they are!
Ah, greed. How quickly it can seep into our brains and cloud our, otherwise, clear thinking. I have spoken to people about legitimate network marketing companies, only to have them reply,“I just don’t do that type of thing”.
Then, astoundingly, later, I have had some of them call me to propose a blatantly illegal pyramid structure they would like me to participate in. In response to my confusion as to why they would turn down a legal business opportunity, to be taken in by this obvious scam, they reply, “But all kinds of doctors, lawyers, accountants are doing it!’
Am I the only person who wants to run when a network marketer starts their presentation by telling me, “this product, service, or whatever has been developed, endorsed by, and is recommended by…(drum roll)… a DOCTOR in our business?”
IT MAY BE TRUE, BUT IT IS SO CLICHE!
It doesn’t matter whether it is true or not, the point is, this “endorsement” has been so overused it no longer has impact, at least not with “thinking people“…and surely, it is thinking, honest people, you want to have participate in promoting and building a business in your company.
Last week, I listed 10 behaviours that need to change for the network marketing industry to earn the respect it deserves. That list was not intended to be inclusive, but rather a good starting point for an industry revolution.
In using my Law of Attraction model for change, the first thing we talk about is what we don’t want. We did that last week. Now, that is done. So, let’s focus on what needs to replace these behaviors. I will take the list of 10 items, one at a time, and discuss them over the next weeks on our Thursday blogs.
I have encouraged her to share specifics with our readers from her wealth of personal experience and success in network marketing. And it looks like we’re starting to be treated to her thoughts and wisdom.
It prompted me to offer this follow-up discussion.
WHY ARE HONORABLE NETWORK MARKETING FIRMS SHROUDED IN MYSTERY?
It has happened again, not once, not twice, but three times, in just the past two days. I cringe at these current reminders of why people hate network marketers. It makes me want to scream out for all of you ethical, relationship-oriented network marketers out there, to stand up and demand professional standards, no different than any other industry or professional organization. That is an important step in professionalizing any emerging industry. When a code of conduct is laid out, and association standards agreed upon, the industry finally gains the credibility it deserves.
Our Thursday posting is dedicated to Network Marketing, so what better time than the Christmas season to talk about what it means to “network market.”
Probably the greatest networker of them all was Jesus Christ. He had a message he believed in, and knew it had to be shared with others. He gathered 12 others who believed in him and also wanted to spread the message.
Our Thursday blogs are dedicated to a discussion of the network marketing industry, what it is, and what it may offer as a model for the future economy. We welcome comments and debate!
Network marketing is a six decade old industry which, in terms of the life of an industry, makes it not much more mature than a teenager – and like most teenagers – it is incredibly misunderstood. It is a model we want to pay a great deal of attention to because we think it has a great deal to offer for emerging marketing methods.