Food & Design: The Art of Design

TED.COM – MILTON GLASER: HOW GREAT DESIGN MAKES IDEAS NEW

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MILTON GLASER, DESIGNING NEW

As a blogger on product design, I sometimes take for granted that the redesign of a brand or a logo is often much more difficult than the creation of one.  A designer can come up with a dozen or so interesting and noteworthy designs when they are given free range, but it becomes subsequently tougher when there was a prior design.  At these times, breaking apart the design and what you are trying to accomplish can help formulate new ideas and stimulate interesting designs.

Therefore, in this Ted.com video, Milton Glaser, the man famous for the “I (heart) NY” logo, muses on the idea of taking an idea and seeing where it can take you.

Alexandra Gergar graduates from the University of Pittsburgh with a BS in marketing and finance.  Cooking since she was a child, she now has a food blog called Lemons in Water and a local caterer in Pittsburgh, Pa.

Follow me on Twitter: AlexGergar

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This entry was posted on Saturday, April 25th, 2009 at 3:26 pm and is filed under Food and Design, Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.