Designing for New

Food & Design: The Art of Design

TED.COM – MILTON GLASER: HOW GREAT DESIGN MAKES IDEAS NEW

Cant see it? Get Flash Player, or view at TED.com.

MILTON GLASER, DESIGNING NEW

As a blogger on product design, I sometimes take for granted that the redesign of a brand or a logo is often much more difficult than the creation of one.  A designer can come up with a dozen or so interesting and noteworthy designs when they are given free range, but it becomes subsequently tougher when there was a prior design.  At these times, breaking apart the design and what you are trying to accomplish can help formulate new ideas and stimulate interesting designs.

Therefore, in this Ted.com video, Milton Glaser, the man famous for the “I (heart) NY” logo, muses on the idea of taking an idea and seeing where it can take you.

Alexandra Gergar graduates from the University of Pittsburgh with a BS in marketing and finance.  Cooking since she was a child, she now has a food blog called Lemons in Water and a local caterer in Pittsburgh, Pa.

Follow me on Twitter: AlexGergar

One Response to “Designing for New”

  1. Bill Weber Says:

    This was very interesting. I especially appreciate the idea of refining your ideas to their most simple and most profound levels… art is whatever remains. Thanks for sharing.

Leave a Reply

Free eNewsletter

Stimulating resources for a more fulfilling life & affluent business.


Blog Schedule & Access