Network Marketing No-no # 5 – The Cure

network marketing: global trends

PROFESSIONALISM IN NETWORK MARKETING

This is the fifth post in a series of articles that began with a post titled,“People Don’t Dislike Network Marketing,They Dislike Network Marketers” in which I sent out a plea for more professionalism in the industry, followed by 10 behaviours that we would be well-advised to stop as quickly as possible.

These 10 No-No behaviours have been the the subject of each weekly post since that first article.

Today’s rant, and 5th behaviour is the “claim of a cure”.

Some lady in Kansas had cancer and now she walks on water or (variation on the theme) my doctor does not know anything about this but it is an amazing cure.

MAKING MEDICAL CLAIMS…

I believe the single most responsible factor for the ‘cease and desist’ action orders from governments upon network marketing companies is related to the medical claims made by either the company or its distributors. If you are with an ethical company, they will have rigid policies governing the making of claims which should show its teeth through zero tolerance and the cancellation of distributorships for those who step across the line.

CHOOSE AN ETHICAL COMPANY

If you are in the process of choosing a company, ask questions and read the literature very carefully. You are going to be putting time, effort, and money into building your business. You do not want to have all that blow up on you because other consultants are making medical claims, or your company is thinking they will get away with making such claims. The company will be shut down and your business will be shut down along with it.

WHAT IF I PERSONALLY SAW “A CURE” WITH MY COMPANY’S PRODUCTS?

Be aware of placebo effects.

If your company products are in the wellness industry, you should be aware of what is called a placebo effect [Wikipedia]. Depending on the issues faced by the user of your products, they could experience significant results  through placebo effects. Studies have shown some of the following long-term effects of placebos include:

8 weeks for panic disorder
75% effect of anti-depression medication from placebo-effect
6 months for angina pectoris
2 1/2 years for rheumatoid arthritis

Children are also more likely to respond to placebo.

Does it matter? Well, not likely. Even the medical community takes advantage of this effect in its treatments. But what does matter is that you do not assume you have just discovered a cure through your products that doctors can’t understand or match.

WHAT CAN I SAY OR DO AND STILL BE PROFESSIONAL?

1. Relate your own story only.

2. Describe specific observable behaviours…“my headache went away”“I felt I had more energy”“I feel more flexible”, etc

3.  Use generalized terms… “it seems like”...“at the moment I no longer show the same symptoms”…”let’s try this and see how it works for you”…

4. Understand the difference between alternative and complementary… most wellness products should be viewed a complementary. Clients should always be advised to seek medical opinions.

5.  Wellness products are designed to keep the overall optimal normal functioning of the body. They are  not intended to treatment of existing medical conditions.

BLESS BLESS
JUDY BERG

If you know a company that is making a Mindshift towards serving humanity while still turning a profit, we would like to know about them. Let us know by contacting::
attractingsuccess@soulabundant.com... or leave the information in the comments section of this post.


Organizational Behaviour Consultant
author: Imagine Your Soul Abundant: Attracting Success, Fulfillment and True Happiness
more about www.soulabundant.com
Judy’s book can be ordered from her website www.soulabundant.com.  Special prices for bulk orders upon request. Seminars and retreats customized to the needs of your group or organization.

Tags: , , , , ,

Leave a Reply

Free eNewsletter

Stimulating resources for a more fulfilling life & affluent business.


Blog Schedule & Access