Comments on: Run Your Focus Groups Professionally http://vanamburggroup.com/blogs/run-your-focus-groups-professionally/ The VanAmburg Group Blog - Marketing Tech Mindshifts Wed, 04 May 2011 14:22:16 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Nick Corsi http://vanamburggroup.com/blogs/run-your-focus-groups-professionally/comment-page-1/#comment-44 Nick Corsi Wed, 17 Dec 2008 03:43:32 +0000 http://vanamburggroup.com/blogs/?p=917#comment-44 An more interesting look at focus groups in terms of the nuances of interaction conduct. Moreover, most articles on focus groups will tend to point out the dry logistics of "how", "where", and "whom." By understanding the ultimate goal of the research and by understanding the "customers perception" of the company and the product or service, research can be more fruitful when you play into the emotional top of mind interests of the research subjects. -know your customer better than you know yourself---I believe the phrase goes... A good read An more interesting look at focus groups in terms of the nuances of interaction conduct. Moreover, most articles on focus groups will tend to point out the dry logistics of "how", "where", and "whom." By understanding the ultimate goal of the research and by understanding the "customers perception" of the company and the product or service, research can be more fruitful when you play into the emotional top of mind interests of the research subjects.

-know your customer better than you know yourself—I believe the phrase goes…

A good read

]]> By: Run Your Focus Groups Professionally | DataRecovery http://vanamburggroup.com/blogs/run-your-focus-groups-professionally/comment-page-1/#comment-37 Run Your Focus Groups Professionally | DataRecovery Tue, 16 Dec 2008 09:04:01 +0000 http://vanamburggroup.com/blogs/?p=917#comment-37 [...] original post here: Run Your Focus Groups Professionally Share and [...] [...] original post here: Run Your Focus Groups Professionally Share and [...]

]]> By: David VanAmburg http://vanamburggroup.com/blogs/run-your-focus-groups-professionally/comment-page-1/#comment-39 David VanAmburg Tue, 16 Dec 2008 03:45:38 +0000 http://vanamburggroup.com/blogs/?p=917#comment-39 Frank, thanks for your comment. Our challenge is to educate ourselves before conducting our own research or accepting research done by others as valid and valuable. Recent technology gives us all instantaneous access to data. But it's too easy to mistake information for useful knowledge. Typing a term into Google does not necessarily make for good research. :) You are correct that many folks think that designing and moderating a focus group is comparable to sitting down a cup of coffee. Poor research can kill a product or company, yet focus groups conducted correctly can be phenomenal resources. I'll share war stories and lessons learned over the coming weeks and months, and hope that you might do the same. Frank, thanks for your comment.

Our challenge is to educate ourselves before conducting our own research or accepting research done by others as valid and valuable.

Recent technology gives us all instantaneous access to data. But it's too easy to mistake information for useful knowledge. Typing a term into Google does not necessarily make for good research. :)

You are correct that many folks think that designing and moderating a focus group is comparable to sitting down a cup of coffee. Poor research can kill a product or company, yet focus groups conducted correctly can be phenomenal resources.

I'll share war stories and lessons learned over the coming weeks and months, and hope that you might do the same.

]]> By: Frank Martin http://vanamburggroup.com/blogs/run-your-focus-groups-professionally/comment-page-1/#comment-38 Frank Martin Tue, 16 Dec 2008 01:20:05 +0000 http://vanamburggroup.com/blogs/?p=917#comment-38 Always glad to see more insight out there on focus groups. As a methodology, they are lambasted unfairly when the real problems are poor design, poor moderators and companies that don't know the difference. Always glad to see more insight out there on focus groups. As a methodology, they are lambasted unfairly when the real problems are poor design, poor moderators and companies that don't know the difference.

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