Music & Arts:Raven Sound Utilizes Twitter
By Nick Corsi
I recently began utilizing Twitter to promote Erie, PA based sound reinforcement company Raven Sound. I knew that I wanted to include at least one social networking site into Raven’s marketing mix, and the fast and easy updating potential of Twitter while on the road and on stage doing gigs was the deciding factor in incorporating the ever growing Twitter.
THE TWITTER PLAN
There are a few specific content and follow strategies I would like to implement in order represent Raven and its services. I primarily decided to use Twitter because of the massive amounts of content to be updated during the summer months. Raven Sound gets slammed during the summer with Concert Series, Music Festivals, Large Scale City sponsored Block Parties, Dance Reviews, Local Non-profit special events, and County Fairs, all the while running a store front in which customers such as bands, DJs or anyone come in and rent small sound and lighting equipment. This hectic schedule provides an exciting and unexpected series of days in which A LOT happens. Full length news articles and blog posts are just not feasible to continually update ravensound.com. Twitter’s 140 character microblog will allow myself and other Raven engineers to:
- provide sound engineering insights and tricks of the trade
- update followers about ongoing gigs
- promote local Raven produced events
- promote music artists
- keep in contact with road musicians, managers, planners, and producers who travel through Erie
- tell the world about all the fun we have!
CONNECTIVITY TO CREATION
There are many community calenders, blogs, and newsletters about local music, arts, and entertainment. In the summer, Raven Sound tends to be a common factor behind all the largest local events. Not many people realize that the same company behind the Port Authority’s 8 Great Tuesday’s, Downtown Improvement Block Parties, and Celebrate Erie main stage is the same company that resides right in the heart of Erie at 26th and Peach and ALSO provides small DJ, sound and lighting equipment, and small rehearsal rooms for local bands. We also have recently incorporate mobile recording for virtually any application. We are one of the links between the entertainment, the audience and fostering local growth. Telling people about what we are doing is much more than promoting a business, it is promoting a region’s artists and creative talent.
Nick has been working with Raven Sound for over two years as a sound engineer, webmaster, and marketer. Twitter is just one of the many up and coming initiatives at Raven Sound.
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