Posts Tagged ‘advertising’

Billboards are nice, but …

Wednesday, April 29th, 2009

Burma Shave

Consciousness: true selfishness

By Bob Martin


BILLBOARDS ARE NICE, BUT …

Ever drive past a billboard and get frustrated because you can’t figure out what it says? I do. Billboards can be an extremely effective method of advertising when done right. When not done right, they can be an enormous waste of time and money.

You have a very short amount of time to get your message across on a billboard. You have anywhere from 3-6 seconds, if you’re lucky and traffic is reasonably slow. That’s not a lot of time. I constantly see businesses trying to cram in all their information on billboards. Address, phone number, a picture of the owner with his dog, the product, a customer testimonial, the product logo … it goes on and on. The message gets lost and nothing is remembered as the driver tries to drive and read through the jumble.

MY RULE OF THUMB HAS ALWAYS BEEN …

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What’s Your USP?

Wednesday, April 22nd, 2009

What’s a USP?

Consciousness: true selfishness

By Bob Martin


WHAT’S YOUR USP?


I spent a week in Chicago many years ago. I attended a school put on by the Giant Killers, a marketing instruction company. The first question they asked us was… What’s your USP? Well, we all looked at each other, shrugged and developed blank stares. Our instructor continued to explain that a USP is a “Unique Selling Position”. Basically, what makes our product the best buy.


YOU NEED TO DETERMINE YOU USP FOR YOUR PRODUCT OR SERVICE.

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The Car Dealer & TV

Wednesday, April 15th, 2009

Know who’s gonna drive!

Consciousness: true selfishness

By Bob Martin


THE CAR DEALER & TV

Years ago I represented a Chevrolet car dealer. He was reasonably successful, but wanted to take the dealership to next level and he hired me to accomplish this. One of the things he wanted to do was sell Chevets, a good solid second family car. It’s low price made it a great car for the blue collar family.

I produced a nice TV spot featuring the car and proceeded to map out the running schedule for the ads. When I presented the budget to the dealer he immediately threw out all the 11:00pm news spots. I protested, but he wouldn’t budge on the ads.

THE SCHEDULE WAS PRODUCING RESULTS, BUT NOT TO THE DEGREE I WAS LOOKING FOR.

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Don’t Make Them Look For You

Thursday, March 26th, 2009

Most consumers won’t spend time looking!

Consciousness: true selfishness

By Bob Martin

DON’T MAKE THEM LOOK FOR YOU!

About a year ago, I saw a great pizza shop ad on the back of a newspaper tab. It was full color, full page and it looked great. The ad actually made me hungry for pizza, so I decided to order. There was this great effective ad, but no phone number or address. I had no idea where the shop was. My resolve was to order from a competitor.

THIS AD WAS A TOTAL WASTE OF MONEY.

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The Three Rules of Advertising

Sunday, March 22nd, 2009

Consciousness: true selfishness

By Bob Martin

Bob Martin’s career has spanned almost 40 years of media, marketing and ad agencies, including 19 years as Manager of STI Creative. He’s kindly offered to provide us with weekly articles on advertising for the small to medium size business. I’m pleased to welcome him to Thinking Big Works.

Yes, it’s Monday and Bob’s posts will show up on Thursdays. So look for a bonus this week – two posts instead of one.

David VanAmburg

The Three Rules of Advertising

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This Is Your Brain…On Music

Sunday, February 1st, 2009

music & arts: mind your music

This is Your Brain on Music Home

Neuroscience- music

A GREAT FIND

I had the pleasure of stumbling upon this book two years ago in my local Barnes & Noble. I wasn’t looking for anything in particular, but this just jumped out and said “pick me”. This book is for anyone who enjoys music, science, learning, great stories, and a pleasant change from everyday reading.

EVER WONDER WHY?…



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Women Office-Workers Prefer Computers To Men: Study

Wednesday, October 22nd, 2008


CosmoGirl Article: “Sometimes relationships can get a little too serious, and when that happens it might be a good idea to regress to childhood. Begin with some flirty kisses on his chest and abs, and then when he least expects it, blow on his tummy and tickle him.” If this is for young teen fun, what do they recommend in seriousness?”

Marketing: Enlightened Advertising

ADVERTISING DIFFERENT FROM REALITY? COULDN’T BE

“An online poll of more than 2,600 US adults conducted by Harris Interactive shows women office workers spend nearly triple the amount of time with their computer as they do with their significant other – 9.3 hours with the disk drive and keyboard compared with 3.6 hours with their human partner.

“And only one in five of the women says she wishes she could spend more time with her partner than with her computer, even if the latter causes them pain, often in the form of carpal tunnel syndrome, according to the poll.”

Women office-workers prefer computers to men: study – Technology – smh.com.au

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