Food & Design: Redesigning the Beloved

Wonder Bread is the American favorite, even if you have never tried a slice of the company’s bread.  As “America’s first sliced bread” it inspired the phrase the next “best thing since sliced bread”.  In a way, Wonderbread changed not only the bread and baking world forever, they created a revolution for the field itself.

FROM BALLOONS CAME A LEGEND (more…)

It’s my pleasure to bring our readers another wonderful new voice, that of Alexandra Gergar, a great photographer, vegetarian cook, and marketing major at the University of Pittsburgh. Alex’s focus in Thinking Big Works, as you can tell from the banner, is the intersection of food and design, now coming to you on Saturdays.

David VanAmburg

Food & Design: redesign mis-steps

CLEAN AND SIMPLE

With clean bold lines, a beautiful typeface and no pictures, you would think that Tropicana’s carton redesign should have been hailed as work of imagination.  Should have been…

THE REDESIGN OF TROPICANA (more…)