Music & Arts:Raven Sound Utilizes Twitter
By Nick Corsi
Click to RavenSound’s Twitter Profile
I recently began utilizing Twitter to promote Erie, PA based sound reinforcement company Raven Sound. I knew that I wanted to include at least one social networking site into Raven’s marketing mix, and the fast and easy updating potential of Twitter while on the road and on stage doing gigs was the deciding factor in incorporating the ever growing Twitter.
About a year ago, I saw a great pizza shop ad on the back of a newspaper tab. It was full color, full page and it looked great. The ad actually made me hungry for pizza, so I decided to order. There was this great effective ad, but no phone number or address. I had no idea where the shop was. My resolve was to order from a competitor.
This “Monday” blog is written to honor what we believe are enlightened organizations and communities, and is normally posted on Monday, but our Monday posting has been delayed in hopes of results on a great story coming out of Vancouver, British Columbia.
Unfortunately, the City Council will not vote until tonight on a resolution that will determine what you, if you live in Vancouver, can have clucking in your back yard. So I felt I could be late no longer. Lets talk about it and on Wednesday, I will give you the results of their vote.
IN A NATION OF FOOD BANKS – WE ARE JUST BEGINNING TO GET IT…
Ah, greed. How quickly it can seep into our brains and cloud our, otherwise, clear thinking. I have spoken to people about legitimate network marketing companies, only to have them reply,“I just don’t do that type of thing”.
Then, astoundingly, later, I have had some of them call me to propose a blatantly illegal pyramid structure they would like me to participate in. In response to my confusion as to why they would turn down a legal business opportunity, to be taken in by this obvious scam, they reply, “But all kinds of doctors, lawyers, accountants are doing it!’
That seemingly constant, gusting wind I cursed when I lived in Grande Prairie, Alberta, had a different look and feel for Drennen and Jamie Hallett. It was the whiff of opportunity.
The Hallett’s, owners of Golden Sheep Power, officially opened their doors for business in Grande Prairie on February 1, 2009. They will be the first company in Alberta to offer home-owners a chance to get off the grid by using home-based wind turbines and solar panels.
A NEW WIND IS BLOWING
Their timing could not be better. The provincial government just passed regulations to allow for micro-generation in Alberta. And the City of Grande Prairie, a city that has seen explosive growth in the past 5 years due to oil and gas exploration, has shown its openness to explore other sources of energy by allowing the Halletts to set up a pilot project to demonstrate and test the home-based units.
In the debt-free province of Alberta, where the black gold that first gushed from the ground in the 1950’s, has resulted in a Heritage Trust fund worth of billions of dollars being set aside for a “rainy day” – getting anyone to think about alternative energy sources is not an easy sell. But two framers from the tiny farming community of Vegreville have risen to the challenge.
Their innovation to create Biogas from cattle manure seems a perfect fit for a province that has ranching as it second largest industry. It is also timely for a province aware of the implications of the depleting sources of non-renewable oil and gas, and the challenges of a reliance on an industry with a Boom/Bust economic cycle.
“Inventing a new technology is a pure Alberta story… a great example that building a knowledge economy can happen on the farm, not just in ivory towers” – Evan Chapko, CEO, Highmark Renewables (Edmonton Journal, 02/08/09)
A 15+% return on
investment – for real!
click for details
enlightened orgs: inspiration
ECONOMIC SOLUTIONS WILL BE FOUND AT THE LOCAL LEVEL
Michael Kalmanovich, owner of a unique, organic food supermarket in Edmonton, Alberta, does not lack for inspired, innovative ideas to fulfill his passion to sell locally grown organic food, socially conscious products, and a free dose of education in the process. He took his first step of faith in 1991 by opening a store with $20,000 invested, $167.00 in his bank account and a huge abundance of dreams.
Earth’s General Store was opened in a small location on the fringe of the university in the capital city of the province. It is also smack dab in the heart of a ranching and oil-based economy. It was in this province that KD Lang, a home-town celebrity, riled local extremist ranchers who defaced community signs outside her home town of Consort, Alberta, after her public service announcement in which she spoke out in favor of vegetarianism.
If opening an organic food store in a business culture like that sounds like it takes guts and a leap of faith, that pales by comparison when you hear Michael’s latest dream!
Are you looking for a job, rather than building your own business? Or are you looking to solve your hiring problems for your business? There are some wonderful resources available.
I invest some of my time as a member of the Northwest Pennsylvania Workforce Investment Board. Last year I donated $100,000 in billable time in creation of a strategic plan draft that was ultimately not used. There is a lot of useful information in that document. If you are interested in reading a copy, email me for access to it.
As a part of its development I looked at how people find jobs in the current marketplace, and how employers advertise and recruit. One of the common tools is the plethora of job posting sites.
Around the world, there will be no shortage of great commentary today as millions of people gather in Washington, or huddle in front of their television sets, to watch the inauguration of Barak Obama. It will be one of those, “Where were you when…” days.
But I want to focus less on the man – and more on the consciousness of the moment.
For years, developers and investors have tried to create a system to collect micropayments [Wikipedia] for online goods or services. Web businesses have been stuck between free/subsidized, and about $1-$5, since the charges for credit card processing don’t usually justify payment processing for items less than $5.
How do you decide if you should use network marketing to distribute your goods or services? Or, how do you decide if this industry is where you should build a business, as a source of either full-time or part-time income? What are the benefits?
Direct selling or network marketing is an industry that needs some clarification. In these blog posts, we aim to assist the reader in making these decisions by providing factual, unbiased information.