Posts Tagged ‘clorox’

Clorox’s Disinfecting Wipes

Friday, March 27th, 2009

pink-flower-001

Click to visit Clorox’s “Redesign Clean”

Food & Design: Entry 1 of 2, Counter-top design

DO YOU SEE WHAT I SEE?

The average housewife or stay-at-home mom has changed greatly in the last 50 years. Before, women were expected to always keep the house scrubbed and clean. Now, women are happy if things are just organized and tidied up. The pace of our lives has sped up and we are all trying to fit more into our 24 hours.

In the 1950s, women wouldn’t dream of having their cleaning product in the line of sight for others to see. Today, Clorox is trying to change the “out of sight, out of mind” mentality. Clorox, through their redesign of their disinfecting wipes is pushing the question, “Why wouldn’t you want others to see your cleaning products?”

DESIGNING FOR YOUR TARGET MARKET

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Counter-top Design

Saturday, March 21st, 2009

kleenex1Kleenex EXPRESSIONS make your own box design here

Food & Design: Entry 1 of 2, Counter-top design

SPRING CLEANING

It’s nearing the end of winter here in the northeast, and that means Spring Cleaning is upon us. As the weather gets warmer, new cleaning products are popping up to be used in apartments and homes across the region. Perhaps this was Clorox’s intent when it hired design team Brand Engine. The “counter top” design that Kleenex implemented raises an interesting question about up and coming trends: will common mundane products try to push out from beneath the cabinets?

IS THIS THE START OF SOMETHING NEW?
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