FOCUS GROUPS LET YOUR CUSTOMERS TALK
Conducting your marketing research [Wikipedia] incorrectly can cost you millions of dollars. Honest, I’ve seen it happen.
A lot of folks take the attitude, “It’s not rocket science”. And it’s not. But if you do it wrong, you can draw the wrong conclusions and destroy your business. So please do it right.
I thought I’d begin our weekly posts on marketing research with some of the research tools that have been developed over the years, starting with focus groups.