Years ago I represented a Chevrolet car dealer. He was reasonably successful, but wanted to take the dealership to next level and he hired me to accomplish this. One of the things he wanted to do was sell Chevets, a good solid second family car. It’s low price made it a great car for the blue collar family.
I produced a nice TV spot featuring the car and proceeded to map out the running schedule for the ads. When I presented the budget to the dealer he immediately threw out all the 11:00pm news spots. I protested, but he wouldn’t budge on the ads.
THE SCHEDULE WAS PRODUCING RESULTS, BUT NOT TO THE DEGREE I WAS LOOKING FOR.
IS THE WORD -VALUES-AN OXYMORON IN THE BANKING INDUSTRY?
VANCITY IS PROOF POSITIVE -IT IS NOT
VanCity, based in Vancouver, British Columbia, is in its sixth decade of operation, offering a form of social and spiritual capitalism that proves doing business in alignment with high values and integrity can also be profitable.
This unique blend of more than-a-credit-union and more than-a-bank, is a breath of fresh air in the midst of the tornadeo of devastation wrecked by banking institutions whose operating philosophies are more of a testament to the capitalistic prophecies born out of the ancient Greek myth of Erisychthon.
As difficult as it may be to grasp, solutions to business and personal issues will come from places you least expect…when you are in the right mindset.
In our current global economic reality, things can seem overwhelming. Are there really any new ways to resolve seemingly complex issues?
“How will I keep my company afloat when it seems the problems are of such a magnitude that I cannot even relate to them.”
“How will I keep my job when the solutions seem to be so out of my control?”
I like the quote from Andy Warhol, “They say time changes things but you actually have to change them yourself.” One of my best life lessons was coming to the realization that when I changed the way I looked at a situation – the situation itself seemed to change - when you change the way you look at things, the things you look at change!
Are you running your business or is your business running you? If you feel it’s time to regain control, you might want to review this list of the seven interwoven characteristics of superior organizations. Consider working these into your business or organizational plans for 2009.
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Jasper, Alberta
Seven Nodes
