Billboards are nice, but …
Wednesday, April 29th, 2009Consciousness: true selfishness
By Bob Martin
BILLBOARDS ARE NICE, BUT …
Ever drive past a billboard and get frustrated because inflatable obstacle course for sale you can’t figure out what it says? I do. Billboards can be an extremely effective method of advertising when done right. When not done right, they can be an enormous waste of time and money.
You have a very short amount of time to get your message across on a billboard. You have anywhere from 3-6 seconds, if you’re lucky and traffic is reasonably slow. That’s not a lot of time. I constantly see businesses trying to cram in all their information on billboards. inflatable obstacle course Address, phone number, a picture of the owner with his dog, the product, a customer testimonial, the product logo … it goes on and on. The message gets lost and nothing is remembered as the driver tries to drive and read through the jumble.
MY RULE OF THUMB HAS ALWAYS BEEN …