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	<title>Thinking Big Works &#187; Music</title>
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	<link>http://vanamburggroup.com/blogs</link>
	<description>The VanAmburg Group Blog - Marketing Tech Mindshifts</description>
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		<title>The Sweet Sounds of Bluegrass</title>
		<link>http://vanamburggroup.com/blogs/the-sweet-sounds-of-bluegrass/</link>
		<comments>http://vanamburggroup.com/blogs/the-sweet-sounds-of-bluegrass/#comments</comments>
		<pubDate>Sat, 27 Jun 2009 16:47:49 +0000</pubDate>
		<dc:creator>Nick Corsi</dc:creator>
				<category><![CDATA[Music]]></category>
		<category><![CDATA[Bluegrass]]></category>
		<category><![CDATA[Mayville Bluegrass Festival]]></category>
		<category><![CDATA[Nick Corsi]]></category>
		<category><![CDATA[Raven Sound]]></category>

		<guid isPermaLink="false">http://vanamburggroup.com/blogs/?p=4379</guid>
		<description><![CDATA[
 
Music &#38; Arts:Take A Listen at the Mayville Bluegrass Festival
By Nick Corsi


Sierra Hull at the Mayville Bluegrass Festival
click to enlarge
ITS THAT TIME OF YEAR

Nothing much in the world is more soothing then sitting in a field and listening to acoustic guitars, fiddles, mandolins, stand up basses, sweet vocals and all the other sounds come [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone" title="VanAmburg_Group_Blog_Banner_Arts" src="http://www.fcbc.net/sf.php?fn=2091_20_public_images/Graphics/BlogBannerArts.jpg" alt="" width="538" height="45" /></p>
<p><span style="color: #800000;"><strong> </strong></span></p>
<p><em>Music &amp; Arts:Take A Listen at the Mayville Bluegrass Festival<br />
By Nick Corsi</em></p>
<div style="border: 1px solid black; padding: 5px; background: white none repeat scroll 0% 0%; width: 150px; float: right; text-align: center; margin-left: 10px;">
<p><a title="Sierra Hull" href="http://www.mutualgravity.com/sf.php?fn=0_64_public_Shows 09/Mayville/Sierra-Hull-1000.jpg" target="_blank"><img style="border: 1px solid black;" title="Sierra Hull at the Mayville Bluegrass Festival" src="http://www.mutualgravity.com/sf.php?fn=0_64_public_Shows 09/Mayville/Sierra-Hull-150.jpg" alt="Sierra Hull" width="150" /></a></p>
<p><em>Sierra Hull at the Mayville Bluegrass Festival<br />
</em>click to enlarge</div>
<p><span style="color: #800000;"><strong>ITS THAT TIME OF YEAR<br />
</strong></span></p>
<p><span style="font-size: larger;">Nothing much in the world is more soothing then sitting in a field and listening to acoustic guitars, fiddles, mandolins, stand up basses, sweet vocals and all the other sounds come along with Bluegrass.</p>
<p></span><span style="font-size: larger;"><span id="more-4379"></span></span></p>
<p><span style="color: #800000;"><strong>THE ATMOSPHERE</strong></span><strong></strong><span style="font-size: larger;"><br />
</span></p>
<p><span style="font-size: larger;">The Mayville Bluegrass Festival is one of the most memorable staples of the Raven Sound summer. The view overlooking Chautauqua Lake, the hospitality of the people, and pure sounds of Bluegrass makes this festival a must see.</span><strong><span style="color: #000080;"><span style="font-size: larger;"><br />
</span></span></strong></p>
<p><span style="color: #800000;"><strong>THE SWEET SOUNDS&#8230;<br />
</strong></span></p>
<p><span style="font-size: larger;">On our end of things, we received more comments this year then ever before, System Engineer Matt Hrinko designed a rig with 5 flown A-Line Acoustics AL-10s, 2 AL-10 side fills, and two EAW 850 Subs per side. Two words&#8230;High Fidelity&#8230; This high gain, low SPL application allowed for maximum equalization and the nicest of condensor mics on stage. The CAD E100 and the 2 Pro-37s were the stars of the show, whether used as spot or crowd mics. The sound through the PA was like listening to the instrument acoustically from a few feet away. Transparency is everything in an event like this, we aren&#8217;t going for anything more than reproducing the original sound of the instrument being played&#8230;</span></p>
<p><span style="color: #800000;"><strong>RUNNING A BLUEGRASS STAGE</strong></span></p>
<div style="border: 1px solid black; padding: 5px; background: white none repeat scroll 0% 0%; width: 150px; float: right; text-align: center; margin-left: 10px;">
<p><a title="Sierra Hull" href=" http://www.mutualgravity.com/sf.php?fn=0_64_public_Shows 09/Mayville/stage-1000.jpg" target="_blank"><img style="border: 1px solid black;" title="Mayville Bluegrass Festival" src=" http://www.mutualgravity.com/sf.php?fn=0_64_public_Shows 09/Mayville/stage-150.jpg" alt="Mayville Bluegrass Stage" width="150" height="113" /></a></p>
<p><em>Mayville Bluegrass Festival<br />
</em>click to enlarge</div>
<p><span style="font-size: larger;">Bluegrass festivals have a much quicker pace on the set changes then that of any other festival. We left six Shure SM-57s and six Shure SM-58s(some betas) on the foot of the stage, and let the 3 condensors float. Set changes are under five minutes between acts; performers approach the front line and all you have to do is look at their instrument and ask if they need a vocal. Mandolins, acoustics guitars, and fiddles got the Pro-37s or the CAD E100, and banjos, and other acoustic guitars got SM-57s. We also had a Direct line for the Bass that floated up-stage, every stand up base we saw this weekend had a pickup</span><span style="font-size: larger;">&#8230; Plug in the Bass&#8230;Mic the instruments&#8230; and let the Bluegrass begin! </span></p>
<p><span style="color: #800000;"><strong>THE PERFORMERS<br />
</strong></span></p>
<p><em><span style="font-size: larger;">Josh Williams Band<br />
Chuck Pyle<br />
Sierra Hull with Clay Hess<br />
Will Callery<br />
Creaking Tree String Quartet<br />
Foggy Hogtown Boys<br />
The Doerfels<br />
Angelica Grim<br />
Hard Ryde<br />
Kate Lee with No Strings Attached<br />
Cory and Jerrod Walker<br />
Digger Davis and Tombstone<br />
Straight Drive<br />
Kati Penn Band<br />
Doug Yeomans and Mountain Run<br />
Dirty Mountain Band<br />
Winde River<br />
The Roe Family Band<br />
Old Dawg Bluegrass<br />
Amanda Barton and Bill Ward</span></em></p>
<div style="border: 1px solid #999999; padding: 5px; background-color: #FEDCC0;"><img class="alignleft" title="VanAmburg_Group_Insights_Arts" src="http://www.fcbc.net/sf.php?fn=2091_20_public_images/Graphics/InsightsArts.gif" alt="" /></p>
<div><em><span style="font-size: larger;"><span style="font-family: Arial;">There are no words to describe our 9-year experience with Raven Sound. Artists continually come and tell us they had the best sound on their tours. To a man, the Raven folks are friendly, helpful and extremely courteous to our artists and us and their acoustic sound reproduction and lightning-fast band turnaround times are absolutely amazing. I never consider other offers or suggestions &#8211; they are that good. Thanks, Phil and gang!<br />
</span> &#8211; <span style="font-family: Arial;">Bill Ward, Mayville Bluegrass Festival</span></span></em></div>
<p><em></em></div>
<p style="text-align: center;">
<p style="text-align: center;"><img class="aligncenter" src="http://www.fcbc.net/archangel/woa/mgServeFile.php?fn=2091_20_public_images/Graphics/diamond_bar_red.gif" alt="" /></p>
<p style="text-align: left;"><em>Nick has beenback on the trail with Raven Sound, pushing gear and turning knobs&#8230;blog posts are coming slowly but surely&#8230; Follow Raven Sound&#8217;s summer action on Twitter &#8211; <a title="RavenSound Twitter" href="https://twitter.com/RavenSound" target="_blank">@RavenSound</a> and on our Facebook page <a title="Raven Sound Facebook Page" href="http://www.facebook.com/home.php#/pages/Erie-PA/Raven-Sound/85986155974?ref=ts" target="_blank">&#8220;Raven Sound&#8221;</a><br />
</em></p>
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		</item>
		<item>
		<title>First Summer Festival Done Right</title>
		<link>http://vanamburggroup.com/blogs/first-summer-festival-done-right/</link>
		<comments>http://vanamburggroup.com/blogs/first-summer-festival-done-right/#comments</comments>
		<pubDate>Mon, 18 May 2009 00:13:42 +0000</pubDate>
		<dc:creator>Nick Corsi</dc:creator>
				<category><![CDATA[Music]]></category>
		<category><![CDATA[Donna the Buffalo]]></category>
		<category><![CDATA[Downtown Edinboro Art & Music Festival]]></category>
		<category><![CDATA[festival]]></category>
		<category><![CDATA[Nick Corsi]]></category>
		<category><![CDATA[Raven Sound]]></category>
		<category><![CDATA[Steve Johnson Band]]></category>
		<category><![CDATA[The Horseflies]]></category>

		<guid isPermaLink="false">http://vanamburggroup.com/blogs/?p=4340</guid>
		<description><![CDATA[
 
Music &#38; Arts: Edinboro takes us somewhere else&#8230;


Click to see the Event Page
 By Nick Corsi
DOWNTOWN EDINBORO ART AND MUSIC FESTIVAL

We kicked off the summer season at Raven with the Edinboro Art and Music Festival. This small but packed venue really gives us a chance to get back into the swing of things. I [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone" title="VanAmburg_Group_Blog_Banner_Arts" src="http://www.fcbc.net/sf.php?fn=2091_20_public_images/Graphics/BlogBannerArts.jpg" alt="" width="538" height="45" /></p>
<p><span style="color: #800000;"><strong> </strong></span></p>
<p><em>Music &amp; Arts: Edinboro takes us somewhere else&#8230;</em></p>
<div style="border: 1px solid black; padding: 5px; background: white none repeat scroll 0% 0%; width: 150px; float: right; text-align: center; margin-left: 10px;">
<p><a title="Edinboro Art &amp; Music Festival" href="http://www.edinboroartandmusic.com/index.html" target="_blank"><img style="border: 1px solid black;" src="http://i220.photobucket.com/albums/dd202/john50boy/edinboroartandmusicfestival09.jpg" alt="Edinboro Art and Music Festival" width="150" /></a></p>
<p>Click to see the Event Page</p></div>
<p><em> By Nick Corsi</em></p>
<p><span style="color: #800000;"><strong>DOWNTOWN EDINBORO ART AND MUSIC FESTIVAL<br />
</strong></span></p>
<p>We kicked off the summer season at Raven with the Edinboro Art and Music Festival. This small but packed venue really gives us a chance to get back into the swing of things. I remember someone saying if you like what you do, then you never work a day in your life, when you are working at this festival&#8230;&#8221;work&#8221; is the last thing on your mind.</p>
<p><span style="color: #800000;"><strong>DONNA THE BUFFALO</strong></span></p>
<p><span id="more-4340"></span></p>
<p>The closest thing that came to work was the 3 hour load in, from then on the pleasure was all ours. Two local acts, Salmon Frank and Rachel Eddy and Lori Burke kicked off the evening by getting people moving, followed by Donna the Buffalo. Few people ever get to see what really happens to musicians when they go &#8220;somewhere else&#8221; on stage. For this band, it is another day in the office when the 5 of them speak a language foreign to those outside of the musical tongue. With eyes closed and an energy unlike any other surging through the air, Donna the Buffalo produces a grass roots sound that strikes your soul. I had the pleasure of mixing the second half of their set which lasted until 2am including the 25 minute encore. I was consistently pushing Jeb Puryear slick  sounding guitar that at times cut like a rock n roll and at others created a sway like ambiance. These solos were complimented by the sweet sound of the B3 played by Dave McCracken and the dynamic fiddler, Tara Nevins who ranged from foot stomping bluegrass to &#8220;let&#8217;s put this audience in a different world.&#8221; &#8211; Check out <a title="Donna the Buffalo" href="http://www.donnathebuffalo.com/" target="_blank">Donna the Buffalo </a></p>
<div style="border: 1px solid black; padding: 5px; background: white none repeat scroll 0% 0%; width: 150px; float: right; text-align: center; margin-left: 10px;">
<p><a title="Edinboro Art &amp; Music Festival" href="http://www.mutualgravity.com/sf.php?fn=2720_64_public_images/Thinking BIG works Pics/Donna-1000.jpg" target="_blank"><img style="border: 1px solid black;" src=" http://www.mutualgravity.com/sf.php?fn=2720_64_public_images/Thinking BIG works Pics/Donna-150.jpg" alt="Edinboro Art and Music Festival" width="150" /></a></p>
<p><em>Donna the Buffalo<br />
</em>Click to enlarge</div>
<p><span style="color: #800000;"><strong> THE HORSEFLIES</strong></span></p>
<p>The lead singer of The Horseflies said they get their dark influence from the gray skies of upstate New York. The Moog synthesizer and the deep, thick bass created a dark and rolling foundation from which Fiddle Player Judy Hyman, percussionist Taki Masuko and Banjo Ukeli players Jeff Claus and Richie Stearns built from. The Horseflies don&#8217;t just dance through the night, they move with a purpose. Five minutes that could go on forever just stopped without a single look between the band members. These guys were tight, dynamic and a true pleasure to work with. Raven Monitor Engineer Nate &#8220;Slim&#8221; Harpst was able to continually keep the band comfortable on stage throughout the evening. The dynamic music provided a lot of level changes on stage within which some pretty consistent monitor adjustments were necessary.  &#8211; Check out <a title="The Horseflies" href="http://www.myspace.com/TheHorseflies" target="_blank">The Horseflies</a></p>
<p><span style="color: #800000;"><strong> STEVE JOHNSON BAND<br />
</strong></span></p>
<p>A great finish to the weekend, Steve Johnson Band&#8217;s rhythmic and multi-genre country, blues, funk, and bluegrass sounds capped off the last night of the festival.  Another really great band to work with, SJB gave us a really tight, clean stage and a really tight sound. Slim decided to set the stage up &#8220;festival style&#8221; as opposed to bringing in and sound checking the main act at the beginning of the evening. This meant that load in and sound check would be done on the spot for the headliner. There were 6 vocals, 6 instrument and 5 drum inputs already patched on stage. The key to picking and choosing which mics you use on the fly is labeling, knowing your sub-snake zones, and keeping your cable as neat and clean as possible. Slim&#8217;s monitor check was under 5 minutes after the band was in position. After the show, Drummer Daniel Witherspoon, and keyboardist Steve Davis said it was some of the best stage sound they had heard in a long time.- Check out the <a title="Steve Johnson Band" href="http://www.myspace.com/stevejohnsonband" target="_blank">Steve Johnson Band</a></p>
<p>&#8230;Another successful and somewhat stressful Festival for Raven, but as always, the music that comes from local, grassroots festivals never disappoints&#8230;For some it is a night out, and for us at Raven, it is another day in the office</p>
<p style="text-align: center;"><img class="aligncenter" src="http://www.fcbc.net/archangel/woa/mgServeFile.php?fn=2091_20_public_images/Graphics/diamond_bar_red.gif" alt="" /></p>
<p style="text-align: left;"><em>Nick has been working on stage at music festivals for a few years and continues to enjoy the fastpaced, and clutch situations, it is what live production is all about! </em></p>
<p style="text-align: left;"><em>Follow <a title="@RavenSound" href="http://twitter.com/RavenSound" target="_blank">@RavenSound</a> on Twitter!<br />
</em></p>
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		<item>
		<title>Great Works Require Rest</title>
		<link>http://vanamburggroup.com/blogs/great-works-require-rest/</link>
		<comments>http://vanamburggroup.com/blogs/great-works-require-rest/#comments</comments>
		<pubDate>Sun, 12 Apr 2009 14:36:20 +0000</pubDate>
		<dc:creator>Nick Corsi</dc:creator>
				<category><![CDATA[Music]]></category>
		<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Nick Corsi]]></category>
		<category><![CDATA[Resting]]></category>

		<guid isPermaLink="false">http://vanamburggroup.com/blogs/?p=4254</guid>
		<description><![CDATA[
 
Music &#38; Arts: A Time For Rest
By Nick Corsi


Sometimes it is the notes you don&#8217;t play.
SOME GREAT MUSICIANS WILL TELL YOU&#8230;

They will tell you this: A lot of times, it&#8217;s the notes that you DON&#8217;T play that truly make a composition what it is. An experienced musician knows when to hold back and let [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone" title="VanAmburg_Group_Blog_Banner_Arts" src="http://www.fcbc.net/sf.php?fn=2091_20_public_images/Graphics/BlogBannerArts.jpg" alt="" width="538" height="45" /></p>
<p><span style="color: #800000;"><strong> </strong></span></p>
<p><em>Music &amp; Arts: A Time For Rest<br />
By Nick Corsi</em></p>
<div style="border: 1px solid black; padding: 5px; background: white none repeat scroll 0% 0%; width: 150px; float: right; text-align: center; margin-left: 10px;">
<p><img style="border: 1px solid black;" title="Try Resting" src=" http://www.mutualgravity.com/sf.php?fn=2720_64_public_images/Thinking BIG works Pics/Rest.jpg" alt="Try Resting" width="150" height="200" /></p>
<p><em>Sometimes it is the notes you don&#8217;t play.</em></div>
<p><span style="color: #800000;"><strong>SOME GREAT MUSICIANS WILL TELL YOU&#8230;<br />
</strong></span></p>
<p>They will tell you this: A lot of times, it&#8217;s the notes that you DON&#8217;T play that truly make a composition what it is. An experienced musician knows when to hold back and let silence or resonance to fill the air. Sometimes we forget what &#8220;rest&#8221; can do for a piece of music, for a project, or for our work.</p>
<p><span style="color: #800000;"><strong>APPRECIATION AND ANTICIPATION</strong></span></p>
<p><span style="color: #800000;"><strong><br />
</strong></span></p>
<p><span style="color: #800000;"><strong><span id="more-4254"></span></strong></span>Stopping for a moment while playing or listening to a piece a music accomplishes a few different things. Anticipation in music is what always brings us back for more and what keeps us on the edge of our ears until the resolving notes . There can be no anticipation without stopping and thinking about events to come.  When we anticipate, we build up what we believe will happen in the notes to come.  Resting also prompts us to appreciate&#8230;we can appreciate the peak of a crescendo, a  powerful chorus, or a cryptic lyrical sequence. And what would be the point of creation without being able to appreciate it?</p>
<p><span style="color: #800000;"><strong>REFLECT AND REDIRECT<br />
</strong></span></p>
<p>Sometimes these moments of pause allow for reflection. Surely a jazz musician who presses through a gig doesn&#8217;t have much time to reflect on all the notes he just played, nor does he really have to. But a rest may allow that split second to solo in a different direction, regain the rhythm, or catch his breath. The bottom line is that rest allows us a chance to look back and evaluate what we have accomplished in hopes of looking forward once again.  It is important, because without it, we may continue to press forward in potentially the wrong direction.</p>
<p><span style="color: #800000;"><strong>TAKE TIME<br />
</strong></span></p>
<p>I encourage everyone to take time to stop and rest. Recharge your batteries and take a few moments realize why you are doing what you are doing in the first place. Who knows, maybe your musical composition will need to take a different direction.</p>
<div style="border: 1px solid #999999; padding: 5px; background-color: #FEDCC0;"><img class="alignleft" title="VanAmburg_Group_Insights_Arts" src="http://www.fcbc.net/sf.php?fn=2091_20_public_images/Graphics/InsightsArts.gif" alt="" /><em>Without musical rests, there would be no anticipatory silences or no opportunities to wonder about where it will all go next. </em></div>
<p style="text-align: center;">
<p style="text-align: center;">
<p style="text-align: center;">
<p style="text-align: center;">
<p style="text-align: center;">
<p style="text-align: center;"><img class="aligncenter" src="http://www.fcbc.net/archangel/woa/mgServeFile.php?fn=2091_20_public_images/Graphics/diamond_bar_red.gif" alt="" /></p>
<p style="text-align: left;"><em>Nick is on the very brink of graduating from the University of Pittsburgh. Four years of work, play, learning and growth have brought him to a place where reflection is important.<br />
</em>
</p>
<p style="text-align: left;"><em>Work Hard, Take It Easy</em></p>
<p style="text-align: left;"><em>Nick Corsi<br />
</em></p>
]]></content:encoded>
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		<item>
		<title>&#8220;Act Locally&#8221; Benefits Pitt Habitat Chapter</title>
		<link>http://vanamburggroup.com/blogs/act-locally-benefits-pitt-habitat-chapter/</link>
		<comments>http://vanamburggroup.com/blogs/act-locally-benefits-pitt-habitat-chapter/#comments</comments>
		<pubDate>Sun, 05 Apr 2009 14:38:17 +0000</pubDate>
		<dc:creator>Nick Corsi</dc:creator>
				<category><![CDATA[Consciousness]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Planning]]></category>
		<category><![CDATA[Event Planning]]></category>
		<category><![CDATA[Habitat for Humanity]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[Nick Corsi]]></category>
		<category><![CDATA[University of Pittsburgh]]></category>

		<guid isPermaLink="false">http://vanamburggroup.com/blogs/?p=4192</guid>
		<description><![CDATA[
 
Music &#38; Arts: &#8220;Act Locally&#8221; Benefit Concert
By Nick Corsi


&#8220;Act Locally&#8221; Poster
click to enlarge
FINALLY &#8211; SOME OUTDOOR MUSIC!
This past Thursday at the University of Pittsburgh, our Habitat for Humanity Chapter put on a Benefit Concert. As a University chapter, we have a long term goal of eventually sponsoring the entire cost of a Habitat home. [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone" title="VanAmburg_Group_Blog_Banner_Arts" src="http://www.fcbc.net/sf.php?fn=2091_20_public_images/Graphics/BlogBannerArts.jpg" alt="" width="538" height="45" /></p>
<p><span style="color: #800000;"><strong> </strong></span></p>
<p><em>Music &amp; Arts: &#8220;Act Locally&#8221; Benefit Concert<br />
By Nick Corsi</em></p>
<div style="border: 1px solid black; padding: 5px; background: white none repeat scroll 0% 0%; width: 150px; float: right; text-align: center; margin-left: 10px;">
<p><a href=" http://www.mutualgravity.com/sf.php?fn=2720_64_public_images/Thinking BIG works Pics/Act-Locally-11x17-Color1000.jpg"><img style="border: 1px solid black;" title="Benefit Concert Promotional Poster" src=" http://www.mutualgravity.com/sf.php?fn=2720_64_public_images/Thinking BIG works Pics/Act-Locally-11x17-Color150.jpg" alt="Erie Art Museums Blue and Jazz Festival" width="150" height="202" /></a></p>
<p><em>&#8220;Act Locally&#8221; Poster<br />
</em>click to enlarge</div>
<p><span style="color: #800000;"><strong>FINALLY &#8211; SOME OUTDOOR MUSIC!</strong></span></p>
<p>This past Thursday at the University of Pittsburgh, our Habitat for Humanity Chapter put on a Benefit Concert. As a University chapter, we have a long term goal of eventually sponsoring the entire cost of a Habitat home. This goal will see its fruition in years to come, but the fund raising is ongoing and provides a slow but steady stream of income to the account. Each year our Benefit Concert provides for this goal and also acts as a capstone event for the year.</p>
<p><span style="color: #800000;"><strong>PLANNING<span id="more-4192"></span></strong></span></p>
<p>My first stab at leading a team in planning a concert was both fulfilling and humbling.  The event was a total success, we made money towards our goal, the night went smoothly, and all in attendance enjoyed themselves. However, I learned massive amounts about the</p>
<div style="border: 1px solid black; padding: 5px; background: white none repeat scroll 0% 0%; width: 150px; float: right; text-align: center; margin-left: 10px;">
<p><a title="Console" href=" http://www.mutualgravity.com/sf.php?fn=2720_64_public_images/Thinking BIG works Pics/Console.jpg" target="_blank"><img style="border: 1px solid black;" title="Benefit Concert Promotional Poster" src=" http://www.mutualgravity.com/sf.php?fn=2720_64_public_images/Thinking BIG works Pics/console150.jpg" alt="Console" width="150" height="202" /></a></p>
<p><em>Mixer at the Concert<br />
</em>click to enlarge</div>
<p>grunt work ahead of time. Some of this is mentioned in my past articles on <a title="It's All About Planning" href="http://vanamburggroup.com/blogs/music-festivals-its-all-about-planning/#more-4066" target="_blank">event planning</a>,</p>
<p>however a few things weren&#8217;t.</p>
<p><strong>SPONSORING</strong></p>
<p>We didn&#8217;t want to charge for attendance, the concert took place on a campus lawn and we couldn&#8217;t afford adequate gate security.  Aside from asking for straight donations &#8211; which worked well, we wanted to incorporate a raffle. One of co-planners took it upon herself to write to a handful of local businesses, most of which offered gift cards, gift certificates, gift bags, coupon packs, and food donations. Following up on solicitation letters was key in acquiring the all the potential raffle prizes and free food.</p>
<div style="border: 1px solid #999999; padding: 5px; background-color: #FEDCC0;"><img class="alignleft" title="VanAmburg_Group_Insights_Arts" src="http://www.fcbc.net/sf.php?fn=2091_20_public_images/Graphics/InsightsArts.gif" alt="" /><em>Need sponsors? Don&#8217;t be afraid to ask! And remember to follow up and reciprocate with logos on promotional materials and proper attention during the event. </em><em> </em></div>
<p><span style="color: #800000;"><strong>KEY TO A SMOOTH EVENING</strong></span></p>
<p>Given my background in sound engineering, I was able to interface with the bands and the tech crew at the University of Pittsburgh.  But having a smooth evening doesn&#8217;t rely on the music alone.  Volunteers running food tables, raffle tables, donation buckets, decorating, setup and tear down are the lifeblood of the event.  As the planner of the event, allowing all these people to do their jobs and providing them with what they need is what makes the difference between a well oiled machine and one person running around micro-managing.</p>
<div style="border: 1px solid black; padding: 5px; background: white none repeat scroll 0% 0%; width: 150px; float: right; text-align: center; margin-left: 10px;">
<p><a title="Mark Williams" href=" http://www.mutualgravity.com/sf.php?fn=2720_64_public_images/Thinking BIG works Pics/mark-williams1000.jpg" target="_blank"><img style="border: 1px solid black;" title="Benefit Concert Promotional Poster" src=" http://www.mutualgravity.com/sf.php?fn=2720_64_public_images/Thinking BIG works Pics/mark-williams150.jpg" alt="Mark Williams" width="150" height="202" /></a></p>
<p><em>Mark Williams<br />
</em>click to enlarge</div>
<p><span style="color: #800000;"><strong>&#8220;ACT LOCALLY&#8221;</strong></span></p>
<p>This past Thursday, folk guitarist Mark Williams, soul keyboardist <a title="Joy Ike" href="http://www.myspace.com/joyike" target="_blank">Joy Ike</a>, and funk rock band &#8220;<a title="The Jungle" href="http://www.myspace.com/thejunglemusic" target="_blank">The Jungle</a>&#8221; provided an atmosphere of fun for a worthy cause. The tagline of the concert was &#8220;Act Locally,&#8221; all the money raised will go towards helping our Habitat Chapter Sponsor the entire cost of a habitat home in Pittsburgh.  This is a long term organizational goal that gets chipped away little by little every year. I would like to thank anyone who made it out to the concert, and also anyone who supports or who has worked with <a title="Habitat for Humanity" href="http://www.habitat.org" target="_blank">Habitat for Humanity</a>. An organization that leads through enablement rather than charity, &#8220;Habitat isn&#8217;t a hand out, it is a hand up.&#8221;</p>
<p style="text-align: center;"><img class="aligncenter" src="http://www.fcbc.net/archangel/woa/mgServeFile.php?fn=2091_20_public_images/Graphics/diamond_bar_red.gif" alt="" /></p>
<p style="text-align: left;"><em>Nick has been working with Habitat for Humanity since for 4 years. He has gone on 3 alternate Spring Breaks with the chapter at the University of Pittsburgh.  As he graduates, he will truly miss the great people who have been apart of this initiative at Pitt. Habitat has provided friends, fulfillment, fun, and a wealth of experience, it will be part of his life for years to come.<br />
</em></p>
]]></content:encoded>
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		<title>Music Festivals: It&#8217;s All About &#8230; Planning</title>
		<link>http://vanamburggroup.com/blogs/music-festivals-its-all-about-planning/</link>
		<comments>http://vanamburggroup.com/blogs/music-festivals-its-all-about-planning/#comments</comments>
		<pubDate>Sun, 22 Mar 2009 17:36:47 +0000</pubDate>
		<dc:creator>Nick Corsi</dc:creator>
				<category><![CDATA[Music]]></category>
		<category><![CDATA[Planning]]></category>
		<category><![CDATA[Erie Art Museum Blues and Jazz Festival]]></category>
		<category><![CDATA[Event Planning]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[Nick Corsi]]></category>
		<category><![CDATA[Raven Sound]]></category>

		<guid isPermaLink="false">http://vanamburggroup.com/blogs/?p=4066</guid>
		<description><![CDATA[
 
music &#38; arts: Entry 3 of 3 in Music Festival Event Planning
MUSICAL FESTIVAL PLANNING


One of Tammy&#8217;s Successful Events
Click to see the Erie Art Museums Event Page
This post is the third and final in a series of 3. I have been exploring the planning of music festivals through the insights of one of Erie PA&#8217;s [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone" title="VanAmburg_Group_Blog_Banner_Arts" src="http://www.fcbc.net/sf.php?fn=2091_20_public_images/Graphics/BlogBannerArts.jpg" alt="" width="538" height="45" /></p>
<p><span style="color: #800000;"><strong> </strong></span></p>
<p><em>music &amp; arts: </em><em></em><em>Entry 3 of 3 in Music Festival Event Planning</em></p>
<p><span style="color: #800000;"><strong>MUSICAL FESTIVAL PLANNING</strong></span></p>
<div style="border: 1px solid black; padding: 5px; background: white none repeat scroll 0% 0%; width: 150px; float: right; text-align: center; margin-left: 10px;">
<p><a title="Erie Art Museum Blues and Jazz Festival" href="http://www.erieartmuseum.org/performances/bj_fest/index.html" target="_blank"><img style="border: 1px solid black;" title="Erie Art Museum Blues and Jazz Festival" src=" http://www.mutualgravity.com/sf.php?fn=2720_64_public_images/Thinking BIG works Pics/bluesjazz08150.jpg" alt="Erie Art Museums Blue and Jazz Festival" width="150" height="202" /></a></p>
<p><em>One of Tammy&#8217;s Successful Events<br />
</em>Click to see the Erie Art Museums Event Page</div>
<p>This post is the third and final in a series of 3. I have been exploring the planning of music festivals through the insights of one of Erie PA&#8217;s best event planners, Tammy Roche. Check out the first article <a title="Music Festival: It's All About Creation" href="http://vanamburggroup.com/blogs/music-festival-its-all-about-the-creation/" target="_blank">&#8220;Music Festival: It&#8217;s All About Creation&#8221; </a>and the second <a title="Music Festival: It's All About The Music" href="http://vanamburggroup.com/blogs/music-festival-its-all-about-the-music/" target="_blank">&#8220;Music Festival: It&#8217;s All About the Music.&#8221;</a></p>
<p><span style="color: #800000;"><strong>TIME TO MAKE IT HAPPEN</strong></span></p>
<p>So far we have talked about planning committees, music selections and event strategy&#8230;all that is left is to make it happen. The final installment of Music Festival planning focuses on some of the logistical issues that are faced when planning and implementing a music festival.</p>
<p><span style="color: #800000;"><strong>WHO IS GOING TO PAY FOR IT?<span id="more-4066"></span><br />
</strong></span></p>
<p>There are a couple possibilities for revenue streams to fund a festival:</p>
<ul>
<li> sponsorship</li>
<li> donations</li>
<li> Ticket Sales (if you choose to charge)</li>
<li> Internal Festival Business such as concessions, merchandise, or alcohol sales (with a valid liquor license!)</li>
</ul>
<p>The utilization of any or all of these possible fund raising entities is dependent on the community you are offering the event to, the overall goal of the festival, the atmospheric context of the festival, and the available resources your team can utilize.</p>
<p><span style="color: #800000;"><strong>TICKET SALES</strong></span></p>
<p>Tammy talked about ticked sales briefly, she said to think of it in terms of &#8220;What are the attendees getting?&#8221; If the festival is adding value to the community, the attendees should recognize this. The event is not a burden but an enrichment, and maybe a $5 or $10 wristband for two isn&#8217;t going to break the bank to enjoy multiple musical acts over the course of a weekend.However sometimes a community has some generous sponsors that are willing to provide part of the necessary funds. Both of or a combination of these options should be seriously considered and thought out.</p>
<p><span style="color: #800000;"><strong>INTERNAL FESTIVAL REVENUE</strong></span></p>
<p>As for internal revenue streams such as concessions or festival branded vendors, Tammy alluded to an event a few years ago, &#8220;Celebrate Erie,&#8221; an event that bring upwards of 50,000 people.  In order to raise funds, the festival planning committee acquired a temporary liquor license and became the exclusive alcohol provided for the entire event. The operation relied heavily on volunteers to man the stations, but in the end, it brought in approximately $13,000 to the festival. A testament to creative options of fundraising within the confines of your festival planning teams and volunteers.</p>
<p><span style="color: #800000;"><strong>PRODUCTION = PREPARATION</strong></span></p>
<div style="border: 1px solid black; padding: 5px; background: white none repeat scroll 0% 0%; width: 150px; float: right; text-align: center; margin-left: 10px;">
<p><a title="Blues and Jazz Festival Stage Change" href="http://www.mutualgravity.com/sf.php?fn=2720_64_public_images/Thinking BIG works Pics/ErieJazzBluesFest-stage-change-1000.jpg" target="_blank"><img style="border: 1px solid black;" title="Erie Art Museum Blues and Jazz Festival" src="  http://www.mutualgravity.com/sf.php?fn=2720_64_public_images/Thinking BIG works Pics/ErieJazzBluesFest-stage-change-150.jpg" alt="A Raven Sound Change Over" width="150" height="113" /></a></p>
<p><em>Stage Change at the Blues and Jazz Festival<br />
</em>click to enlarge</div>
<p>When planning small events the most forgotten or neglected item of planning is production.  Sometimes this can be thrown together at the last minute for small bar shows, but not for large scale festivals. Planning production can be done a few ways, but Tammy utilizes a hired production manager for a flat fee. By doing this all the lighting, sound, and staging is ideally taken care of. The production manager will hire, communicate, and coordinate all the production personnel before and during the event.  He or she will also act a liaison to the bands, their managers, and their personal traveling technical personal (i.e. their &#8220;sound guy&#8221;). I cannot stress this particular communication enough.  Having the band information ahead of time does wonders for sound engineers that are trying to coordinate multiple days of fast paced stage changes with people they have never worked with before. It is important to remember that a festival is not a well oiled touring act. Typically the musicians and production personnel don&#8217;t know each other, and they need to come together to set up the stage, sound check and play within a matter of 10 &#8211; 15 minutes. When the crew has input lists, stage plots, monitor assignments and any other pertinent performance information ahead of time, it makes the day much smoother and enjoyable for everyone.</p>
<p><span style="color: #800000;"><strong>MORE LOGISTICS &#8211; DEALING WITH THE DAY</strong></span></p>
<div style="border: 1px solid black; padding: 5px; background: white none repeat scroll 0% 0%; width: 150px; float: right; text-align: center; margin-left: 10px;">
<p><a title="Backstage at the Blues and Jazz Festival" href=" http://www.mutualgravity.com/sf.php?fn=2720_64_public_images/Thinking BIG works Pics/ErieJazzBluesFest08-backstage-1000.jpg" target="_blank"><img style="border: 1px solid black;" title="Erie Art Museum Blues and Jazz Festival" src="http://www.mutualgravity.com/sf.php?fn=2720_64_public_images/Thinking BIG works Pics/ErieJazzBluesFest08-backstage-150.jpg" alt="Backstage at Erie Art Museum's Blue and Jazz Festival" width="150" height="113" /></a></p>
<p><em>View from Backstage<br />
</em>click to enlarge</div>
<p>One of Tammy&#8217;s keys to succeeding on game day is being and early and being ready.  Anyone who has worked in any live situation whether it is event planning or performance knows STUFF GOES WRONG! The measure of a planner or a performance engineer isn&#8217;t how you act when everything goes to plan, it is how you step up when things go wrong. Tammy gave a few pieces of advice to deal with the multitude of issues before they arise.</p>
<p><span style="color: #800000;"><strong>1. The Binder</strong></span>- Tammy keeps a binder with her at all times and a copy at the event    headquarters that is packed with information. Every contact and contract including vendors, utilities, artists, performers, emergency, volunteers, suppliers, sponsors, etc since the beginning stages of planning is with Tammy all throughout the event. At any given time a contract can be pulled for verification or supplier can be notified for an emergency order.<br />
<span style="color: #800000;"><strong>2. Start Early</strong></span>- Arrive with your team as early as possible, check and double check.  The earlier you show up, the quicker you switch those butterflies to adrenaline because you are making it happen.<br />
<span style="color: #800000;"><strong>3. Lead</strong></span>- You have your committees and volunteers in place. Let them do their jobs and help them help themselves.<br />
<span style="color: #800000;"><strong>4. Keep as calm as possible</strong></span>- No doubt easier said than done, but when problems arise, dwelling on what is not in place or not working does nothing to solve the problem at hand. Experience and personality type is often an important indicator with how to deal with stressful situations, but cool heads will be the savior of any crisis situation.<br />
Tammy says her personality lends itself out to dealing with high amounts of situational stress. Over time you learn to call upon your resources, experience, and creativity to deal with stress. There will definitely be breakdowns along the way, but remember the people you have around you and try to remember what you still got working when it seems like everything is breaking.</p>
<p><span style="color: #800000;"><strong>BEING A LEADER, THE TOUGH PARTS<br />
</strong></span></p>
<div style="border: 1px solid #999999; padding: 5px; background-color: #FEDCC0;"><img class="alignleft" title="VanAmburg_Group_Insights_Arts" src="http://www.fcbc.net/sf.php?fn=2091_20_public_images/Graphics/InsightsArts.gif" alt="" /><em>As leaders in business, making those hard decisions provide some of the most difficult and stinging lessons, but they are necessary.</em><em> </em></div>
<p>As an event planner, sometimes you need to make the call. Deciding on shutting something down because of a unruly crowd or stopping the show because of unsafe weather may not be the most attractive idea to a lot of people, but remember that you are thinking about many more variables such as safety and well-being. No one has fun when situations are dangerous. Be as accommodating as possible, but remember to act when necessary, even when it may seem unfavorable, in the end you did what had to be done.</p>
<p><span style="color: #800000;"><strong>A SPECIAL THANK YOU</strong></span></p>
<p>I would like to thank Tammy Roche for providing a great interview and some fantastic insights. There is no doubt I have learned more about event planning and my craft as a sound engineer through writing this series of posts and talking with Tammy.</p>
<p>Check out the <a title="Erie Art Museum" href="http://www.erieartmuseum.org/" target="_blank">Erie Art Museum&#8217;s Website</a></p>
<p style="text-align: center;"><img class="aligncenter" src="http://www.fcbc.net/archangel/woa/mgServeFile.php?fn=2091_20_public_images/Graphics/diamond_bar_red.gif" alt="" /></p>
<p><em>The Blues and Jazz Festival is one of Nick’s favorite gigs at <a title="Raven Sound Home" href="http://www.ravensound.com/" target="_blank">Raven Sound</a>. Not only is it amazing to experience the atmosphere and music, it is just as great to be apart of it. His experiences in festival situations have illuminated the importance of preparation and quick thinking when working on stage. Lessons he no doubt owes to his fellow engineers and mentors at Raven.<br />
</em></p>
<p><em>Work Hard, Take It Easy</em></p>
<p><em>Nick Corsi</em></p>
<p>Follow Me on Twitter: <a title="Follow Me on Twitter!" href="http://twitter.com/NickCorsi" target="_blank">NickCorsi</a></p>
]]></content:encoded>
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		<item>
		<title>Music Festival: It&#8217;s All About The Music</title>
		<link>http://vanamburggroup.com/blogs/music-festival-its-all-about-the-music/</link>
		<comments>http://vanamburggroup.com/blogs/music-festival-its-all-about-the-music/#comments</comments>
		<pubDate>Sun, 15 Mar 2009 17:38:23 +0000</pubDate>
		<dc:creator>Nick Corsi</dc:creator>
				<category><![CDATA[Music]]></category>
		<category><![CDATA[Erie Art Museum Blues and Jazz Festival]]></category>
		<category><![CDATA[Event Planning]]></category>
		<category><![CDATA[Nick Corsi]]></category>
		<category><![CDATA[Raven Sound]]></category>
		<category><![CDATA[Tammy Roche]]></category>

		<guid isPermaLink="false">http://vanamburggroup.com/blogs/?p=4012</guid>
		<description><![CDATA[
 
music &#38; arts:Entry 2 of 3 in Festival Event Planning


Drummer at the 2008 Erie Art Museum&#8217;s Blues and Jazz Festival
MUSIC FESTIVAL PLANNING
This blog post is the second in a series of 3. It is a look into musical festival planning through the insights of one of Erie PA&#8217;s best event planners, Tammy Roche. If [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone" title="VanAmburg_Group_Blog_Banner_Arts" src="http://www.fcbc.net/sf.php?fn=2091_20_public_images/Graphics/BlogBannerArts.jpg" alt="" width="538" height="45" /></p>
<p><span style="color: #800000;"><strong> </strong></span></p>
<p><em>music &amp; arts:</em><em>Entry 2 of 3 in Festival Event Planning</em></p>
<div style="border: 1px solid black; padding: 5px; background: white none repeat scroll 0% 0%; width: 150px; float: right; text-align: center; margin-left: 10px;">
<p><img style="border: 1px solid black;" title="Rod Nickson Project's Drummer" src=" http://www.mutualgravity.com/sf.php?fn=2720_64_public_images/Thinking BIG works Pics/rodnicksondrummer150.jpg" alt="Erie Art Museums Blue and Jazz Festival" width="150" /></p>
<p><em>Drummer at the 2008 Erie Art Museum&#8217;s Blues and Jazz Festival</em></div>
<p><span style="color: #800000;"><strong>MUSIC FESTIVAL PLANNING</strong></span></p>
<p>This blog post is the second in a series of 3. It is a look into musical festival planning through the insights of one of Erie PA&#8217;s best event planners, Tammy Roche. If you haven&#8217;t read the first article, &#8220;Event Planning: Its All About the Creation,&#8221; check it out <a title="Music Festival: It's All About Creation" href="http://vanamburggroup.com/blogs/music-festival-its-all-about-the-creation/" target="_blank">here</a>.</p>
<p><span style="color: #800000;"><strong>WHAT IS THE CORNERSTONE OF A MUSIC FESTIVAL?<span id="more-4012"></span></strong></span></p>
<p>The music! Tammy has an entire committee dedicated to band and art sit selection, communication, negotiation and booking.  When you are planning on booking any acts, it is best to start as early as possible; especially if you are trying to acquire a national act.  Once the contact is made, the rest is all about striking the deal and following through.</p>
<p><span style="color: #800000;"><strong>ACQUIRING MUSIC</strong></span></p>
<p>Typically with a national act, you need to get in contact with the agent. A lot of times, musicians will provide the contact information on their website, or the promoter of the event, pending their experience, may have a rolodex of contacts.  After making contact with the representing agent, Tammy&#8217;s music committee establishes themselves and their purpose.  The first two things that are brought up are availability and range of performance fee. These two pieces of information are the first cut off in whether or not that musician will be booked for your event.</p>
<p><span style="color: #800000;"><strong>WORK AND WHITTLE</strong></span></p>
<p>The music committee, and whomever handles the festival finances, has an idea of their price range for performers.  This criteria is used to whittle down the multiple contacted artists into a pool within which a verbal agreement is made and immediately after, a written offer is sent. A similar process is used for regional and local acts, but typically, the contacts are not agents but band members or close relatives that act as managers.</p>
<p><span style="color: #800000;"><strong>TYPICAL CONTRACTS</strong></span></p>
<p>Once verbal commitments are made, a legal contract is drawn up and processed.  Some of the clauses included in a performer&#8217;s contract could include:<br />
- back line and provided instrumentation<br />
- a technical rider and requirements for the PA<br />
- hospitality including transportation, hotel, food, alcohol, etc<br />
- merchandise sales<br />
- promotion<br />
- recording rights</p>
<div style="border: 1px solid #999999; padding: 5px; background-color: #FEDCC0;"><img class="alignleft" title="VanAmburg_Group_Insights_Arts" src="http://www.fcbc.net/sf.php?fn=2091_20_public_images/Graphics/InsightsArts.gif" alt="" /><em>A lot of times contracts will include a cancellation clause. It is really important to look at this line of the contract. This clause could specify weather, or stage conditions in which the performer WILL NOT have to perform.  Make sure you check this or your show may not go up due to a small drizzle!</em><em> </em></div>
<p><span style="color: #800000;"><strong>MUSIC = EXPERIENCE<br />
</strong></span></p>
<p>The music you pick will be the ultimate vibe setter at the festival.  It is what will set your event apart from any other experience. People don&#8217;t often remember the vendors or promotions that went into the event. They remember the show that they saw! So keep the music in mind when planning all aspects of the festival.</p>
<p><em>Event Planning: Its All About the &#8230; Planning &#8211; Next week&#8217;s post will focus on logistics, people movement, and how to handle the actual day of the event.</em></p>
<p style="text-align: center;">
<p style="text-align: center;"><img class="aligncenter" src="http://www.fcbc.net/archangel/woa/mgServeFile.php?fn=2091_20_public_images/Graphics/diamond_bar_red.gif" alt="" /></p>
<p><em>The Blues and Jazz Festival is one of Nick’s favorite gigs at <a title="Raven Sound Home" href="http://www.ravensound.com/" target="_blank">Raven Sound</a>. Not only is it amazing to experience the atmosphere and music, it is just as great to be apart of it. </em></p>
<p><em>Work Hard, Take It Easy</em></p>
<p><em>Nick Corsi </em></p>
<p>Follow Me on Twitter: <a title="Follow Me on Twitter!" href="http://twitter.com/NickCorsi" target="_blank">NickCorsi</a></p>
]]></content:encoded>
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		</item>
		<item>
		<title>Music Festival: It&#8217;s All About The Creation</title>
		<link>http://vanamburggroup.com/blogs/music-festival-its-all-about-the-creation/</link>
		<comments>http://vanamburggroup.com/blogs/music-festival-its-all-about-the-creation/#comments</comments>
		<pubDate>Sun, 08 Mar 2009 07:00:10 +0000</pubDate>
		<dc:creator>Nick Corsi</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Planning]]></category>
		<category><![CDATA[Erie Art Museum Blues and Jazz Festival]]></category>
		<category><![CDATA[Event Planning]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[Nick Corsi]]></category>
		<category><![CDATA[Raven Sound]]></category>
		<category><![CDATA[Tammy Roche]]></category>

		<guid isPermaLink="false">http://vanamburggroup.com/blogs/?p=3868</guid>
		<description><![CDATA[
 
music &#38; arts: Entry 1 of 3 in Festival Event Planning



One of Tammy&#8217;s Successful Events
Click to see the Erie Art Museums Event Page
WITH WARM WEATHER COMES SWEET SOUNDS
Believe it or not, the summer is actually coming, and nice weather means one thing for music&#8230;outdoor concerts! But these concerts don&#8217;t just grow out of fields [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone" title="VanAmburg_Group_Blog_Banner_Arts" src="http://www.fcbc.net/sf.php?fn=2091_20_public_images/Graphics/BlogBannerArts.jpg" alt="" width="538" height="45" /></p>
<p><span style="color: #800000;"><strong> </strong></span></p>
<p><em>music &amp; arts: Entry 1 of 3 in Festival Event Planning<br />
</em></p>
<div style="border: 1px solid black; padding: 5px; background: white none repeat scroll 0% 0%; width: 150px; float: right; text-align: center; margin-left: 10px;">
<p><a href="http://www.erieartmuseum.org/performances/bj_fest/index.html" target="_blank"><img style="border: 1px solid black;" title="When the boss ask for a lie" src=" http://www.mutualgravity.com/sf.php?fn=2720_64_public_images/Thinking BIG works Pics/bluesjazz08150.jpg" alt="Erie Art Museums Blue and Jazz Festival" width="150" /></a></p>
<p><em>One of Tammy&#8217;s Successful Events<br />
</em>Click to see the Erie Art Museums Event Page</div>
<p><span style="color: #800000;"><strong>WITH WARM WEATHER COMES SWEET SOUNDS</strong></span></p>
<p>Believe it or not, the summer is actually coming, and nice weather means one thing for music&#8230;outdoor concerts! But these concerts don&#8217;t just grow out of fields and shutdown streets, they grow from the fertile soils of hard work, teamwork and planning.</p>
<p>I recently had the pleasure of interviewing one of Erie, PA&#8217;s premiere event planners, Tammy Roche, Director of Marketing and Development at the Erie Art Museum. Each year the Art Museum puts on a fantastic Blues and Jazz Festival at Frontier Park in Erie, PA. Tammy plans the whole thing and has been nothing but successful. Here are her insights into outdoor festival event planning.</p>
<p><span style="color: #800000;"><strong>THE BASICS</strong></span></p>
<p><span style="color: #800000;"><strong><span id="more-3868"></span></strong></span>We are assuming that the concert is an existing event, that is, it occurred last year.  For a multi-day event, Tammy is typically in the planning stages 9 months ahead of time. Planning starts with a debriefing for the previous year.  The team discusses issues such as the overal success and areas for improvement.  Once the initial bumps have been ironed, its time to be proactive.</p>
<div style="border: 1px solid #999999; padding: 5px; background-color: #FEDCC0;"><img class="alignleft" title="VanAmburg_Group_Insights_Arts" src="http://www.fcbc.net/sf.php?fn=2091_20_public_images/Graphics/InsightsArts.gif" alt="" /><em>&#8220;I want the event to be unlike any other event in the community&#8221; &#8211; Tammy Roche<br />
</em><em></em></div>
<p><span style="color: #800000;"><strong><br />
COMMITTEES AND CATEGORIES<br />
</strong></span><br />
Planning is done with committees, by leveraging expertise and talent, more work is done, and it is done by qualified and passionate individuals. This is the key to event planning is being a facilitator, the  <em>overall genius comes through individual contributions.</em> In order to direct the proper talent to the proper outlet, the event is broken down into categories.  Normally there are sub-committees for each category:</p>
<ul>
<li> Music</li>
<li> Logistics/Technical</li>
<li> Vendors<br />
Crafter/Artisan Subcommittee</li>
<li> Food/Alcohol</li>
<li> Community Programming</li>
<li> Promotional</li>
</ul>
<p><span style="color: #800000;"><strong>MEETINGS AND CONTRIBUTION</strong></span></p>
<p>After committees are established, a regular meeting schedule is derived within which tasks are created and feedback is required from everyone at every meeting. According to Tammy, the key to productive and effective event planning meetings is to make everyone feel like the are contributing &#8230; everyone leaves with a task and everyone reports back.</p>
<p><span style="color: #800000;"><strong>CREATING THE EXPERIENCE</strong></span></p>
<div style="border: 1px solid black; padding: 5px; background: white none repeat scroll 0% 0%; width: 150px; float: right; text-align: center; margin-left: 10px;">
<p><a href=" http://www.mutualgravity.com/sf.php?fn=2720_64_public_images/Thinking BIG works Pics/ErieJazzBluesFest08Crowd21000.jpg" target="_blank"><img style="border: 1px solid black;" title="When the boss ask for a lie" src=" http://www.mutualgravity.com/sf.php?fn=2720_64_public_images/Thinking BIG works Pics/ErieJazzBluesFest08Crowd2-150.jpg" alt="Erie Art Museums Blue and Jazz Festival" width="150" height="113" /></a></p>
<p><em>Early Afternoon Crowd at the Blues and Jazz Fest<br />
</em>Click to enlarge</div>
<p>Planning a cultural event needs to have some strategy behind it. Typically, Tammy thinks in terms of: &#8220;What does this event bring to the community?&#8221; The planning team must decide how the event will be something unique, fresh and new, and most importantly, something that you can&#8217;t always experience.  Thinking about the goal of the event is important. It is where the blue print for the experience comes from. Some goals include cultural development, community economic development,  or a cultural/charitable benefit.<br />
<span style="color: #800000;"><strong><br />
DOWN TO BUSINESS</strong></span></p>
<p>Once the entire committee is on the same page about strategy and goals, the rest of planning has a benchmark with which to work from. Everything from venue, music selection, vendor selection and gate payment will be build from the strategy.</p>
<p><span style="color: #800000;"><strong>EARLY PRIORITIES</strong></span></p>
<p>Let the planning process truly begin. The proper committee proceeds by locking down the venue as far in advance as possible. Typically, with an ongoing festival, this is done immediately after the THIS year for the NEXT year.  Then permitting and ordinances need to be worked out.  If it is a public park or location, the proper public leaders need to contacted to establish logistical items such as parking, restroom facilities, after dark permits, electricity, noise, etc.</p>
<p><span style="color: #800000;"><strong>EVENT PLANNING &#8211; ITS ALL ABOUT THE MUSIC</strong></span></p>
<p>The next step is the musical experience. Next week&#8217;s blog will completely focus on the musical aspect of the festival.  We will explore selection, booking, contracts, and production.</p>
<p style="text-align: center;"><img class="aligncenter" src="http://www.fcbc.net/archangel/woa/mgServeFile.php?fn=2091_20_public_images/Graphics/diamond_bar_red.gif" alt="" /></p>
<p><em>The Blue and Jazz Festival is one of Nick&#8217;s favorite gigs at <a title="Raven Sound Home" href="http://www.ravensound.com" target="_blank">Raven Sound</a>. Not only is it amazing to experience the atmosphere and music, it is just as great to be apart of it. </em></p>
<p><em>Work Hard, Take It Easy</em></p>
<p><em>Nick Corsi </em></p>
<p>Follow Me on Twitter: <a title="Follow Me on Twitter!" href="http://twitter.com/NickCorsi" target="_blank">NickCorsi</a></p>
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		<title>Tell Me Why</title>
		<link>http://vanamburggroup.com/blogs/tell-me-why/</link>
		<comments>http://vanamburggroup.com/blogs/tell-me-why/#comments</comments>
		<pubDate>Fri, 06 Mar 2009 06:10:16 +0000</pubDate>
		<dc:creator>Judy Berg</dc:creator>
				<category><![CDATA[Consciousness]]></category>
		<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Lightness of Heart]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Think Big]]></category>
		<category><![CDATA[Declan Galbraith]]></category>
		<category><![CDATA[enlightenor]]></category>
		<category><![CDATA[life purpose]]></category>
		<category><![CDATA[Mindshift]]></category>
		<category><![CDATA[Tell Me Why]]></category>

		<guid isPermaLink="false">http://vanamburggroup.com/blogs/?p=3813</guid>
		<description><![CDATA[Listen to the juvenile voice of Declan Galbraith from England, as he asks us all for answers to the most important question of all time...]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone" title="VanAmburg_Group_Blog_Banner_Consciousness" src="http://www.fcbc.net/sf.php?fn=2091_20_public_images/Graphics/BlogBannerConsciousness.jpg" alt="" width="538" height="63" /></p>
<div style="border: 1px solid black; padding: 5px; background: white none repeat scroll 0% 0%; width: 150px; float: right; text-align: center; margin-left: 10px;">
<p><a href="http://www.youtube.com/watch?v=YHfjJ8KOCrg" target="_blank"><img style="border: 1px solid black;" title="Declan Galbraith Tell Me Why" src="http://www.mutualgravity.com/sf.php?fn=0_167_public_images/declan150.jpg" alt="" width="150" height="200" /></a>Declan Galbraith<br />
&#8220;Tell Me Why&#8221;<em><a href="../do-i-reciprocate-for-you-or-for-me/#story2"><br />
click photo to listen<br />
</a></em></div>
<p><em> </em></p>
<p><em>Consciousness: inspiration </em></p>
<p><span style="color: #800000;"><strong>NOTHING MORE TO SAY</strong></span></p>
<p><span style="color: #000000;">I can only wonder what it will take to melt our hearts&#8230;to make us realize our oneness&#8230;to make us want to participate in creating a world of love for all.</span></p>
<p><span style="color: #000000;">If the angelic voice of this messenger, and the words of his song do not do it&#8230;there seems to be little more to say.</span></p>
<p><span style="color: #000000;">Listen to the juvenile voice of Declan Galbraith from England, as he asks us all for answers to the most important question of all time&#8230;</span></p>
<p><span style="color: #000000;"><span style="color: #800000;"><strong>Tell Me Why&#8230;click photo to hear his plea&#8230;</strong></span></span></p>
<p><span style="color: #000000;"><span style="color: #800000;"><strong><span id="more-3813"></span><br />
</strong></span></span></p>
<p><span style="color: #800000;"><strong> </strong></span></p>
<p><span style="color: #800000;"><strong> </strong></span></p>
<p style="text-align: center;"><img class="aligncenter" src="http://www.fcbc.net/archangel/woa/mgServeFile.php?fn=2091_20_public_images/Graphics/diamond_bar_red.gif" alt="" /></p>
<p><strong><span style="color: #800000;">BLESS BLESS<br />
JUDY BERG</span></strong><br />
<em>If you know a company that is making a Mindshift towards serving humanity while still turning a profit, we would like to know about them. Let us know by contacting::<br />
</em><em><span style="text-decoration: underline;">attractingsuccess@soulabundant.com.</span>.. or leave the information in the comments section of this post.<br />
</em></p>
<p><img class="alignleft size-medium wp-image-1356" style="margin-left: 6px; margin-right: 6px;" title="Judy photo" src="http://www.mutualgravity.com/sf.php?fn=0_167_public_images/judybiophoto50.jpg " alt="" /><br />
<em>Organizational Behaviour Consultant</em><br />
<em>author:</em> <a href="http://www.soulabundant.com/html/bookinfo.html" target="_blank">Imagine Your Soul Abundant: Attracting Success, Fulfillment and True Happiness<br />
</a><em>more about</em>: <a href="http://www.corporatemindshift.com" target="_blank">www.CorporateMindShift.com </a> <a href="http://www.soulabundant.com/html/about_us.html" target="_blank">www.soulabundant.com<br />
</a><em>Judy&#8217;s book can be ordered from her website </em><a href="http://www.soulabundant.com"><em>www.soulabundant.com</em></a><em>.  Special prices for bulk orders upon request. Seminars and retreats customized to the needs of your group or organization.</em></p>
]]></content:encoded>
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		</item>
		<item>
		<title>Plan Something &#8220;Event&#8221;ful</title>
		<link>http://vanamburggroup.com/blogs/plan-something-eventful/</link>
		<comments>http://vanamburggroup.com/blogs/plan-something-eventful/#comments</comments>
		<pubDate>Sun, 01 Mar 2009 15:01:43 +0000</pubDate>
		<dc:creator>Nick Corsi</dc:creator>
				<category><![CDATA[Music]]></category>
		<category><![CDATA[Planning]]></category>
		<category><![CDATA[Erie Art Museum Blues and Jazz Festival]]></category>
		<category><![CDATA[Event Planning]]></category>
		<category><![CDATA[Nick Corsi]]></category>
		<category><![CDATA[Raven Sound]]></category>

		<guid isPermaLink="false">http://vanamburggroup.com/blogs/?p=3714</guid>
		<description><![CDATA[
 
music &#38; arts: ode to event planners


Even before this stage of production&#8230;A LOT needs to happen.
click to enlarge
CONCERTS: MORE THAN THE MUSIC
Have you ever gone to a concert or festival with ONLY music? You may think yes, but if music was all that you noticed, it is because some event coordinator really did his [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone" title="VanAmburg_Group_Blog_Banner_Arts" src="http://www.fcbc.net/sf.php?fn=2091_20_public_images/Graphics/BlogBannerArts.jpg" alt="" width="538" height="45" /></p>
<p><span style="color: #800000;"><strong> </strong></span></p>
<p><em>music &amp; arts: ode to event planners</em></p>
<div style="border: 1px solid black; padding: 5px; background: white none repeat scroll 0% 0%; width: 150px; float: right; text-align: center; margin-left: 10px;">
<p><a href=" http://www.mutualgravity.com/sf.php?fn=2720_64_public_images/Thinking BIG works Pics/truss.JPG" target="_blank"><img style="border: 1px solid black;" src=" http://www.mutualgravity.com/sf.php?fn=2720_64_public_images/Thinking BIG works Pics/truss180.jpg" alt="The Beginnings of a Celebrate Erie Production" width="150" height="113" /></a></p>
<p><em>Even before this stage of production&#8230;A LOT needs to happen.<br />
</em>click to enlarge</div>
<p><span style="color: #800000;"><strong>CONCERTS: MORE THAN THE MUSIC</strong></span></p>
<p>Have you ever gone to a concert or festival with ONLY music? You may think yes, but if music was all that you noticed, it is because some event coordinator really did his or her job. The performers on stage are not the only ones at work behind the success of an event, many more forces are at work.</p>
<p><span style="color: #800000;"><strong>WHAT KIND OF EVENT ARE YOU PLANNING?</strong></span></p>
<p><span id="more-3714"></span>Festival? Arena Concert? Benefit Concert? Music Series? Club Show? All of these types of music outlets lend themselves to different types of planning, communications, and protocols.  However, most of them share common threads. Here is a very broad overview of the common components shared by all music events.</p>
<div style="border: 1px solid #999999; padding: 5px; background-color: #fedcc0; text-align: left;"><img class="alignleft" title="VanAmburg_Group_Insights_Arts" src="http://www.fcbc.net/sf.php?fn=2091_20_public_images/Graphics/InsightsArts.gif" alt="" /><span style="color: #800000;"><strong>WHERE TO BEGIN? WHERE TO GO?<br />
</strong></span><em>Here are a few items that go into planning a music event:<br />
1. Who is putting on the concert?<br />
2. Artist<br />
3. Venue<br />
4. Promotion<br />
5. Production<br />
6. Contracts and payment<br />
7. Vendors/Artist Merchandise<br />
8. Ticket Sales or Donations<br />
9. Police and Security<br />
10.&#8221;DAY OF&#8221; Logistics</em></div>
<p><span style="color: #800000;"><strong><br />
ASK THE PROS</strong></span><br />
Read next week&#8217;s blog, as I will be providing insights from Tammy Roche, one of Erie PA&#8217;s best event coordinators. Her resume includes Erie&#8217;s most crowd attracting and prominent events: <a title="Erie Art Museum Blues and Jazz Festival" href="http://www.erieartmuseum.org/performances/bj_fest/index.html" target="_blank">The Erie Art Museum&#8217;s Blues and Jazz Festival</a>, First Night Erie, and &#8220;Celebrate Erie,&#8221; which has been know to bring crowds of over 50,000 people.  She was gracious enough to provide me with her experiences and methods of planning outdoor music festivals. To anyone who is involved with event planning, music production, or community development, you will not want to miss it.</p>
<p>We will explore planning stages, location and production logistics, artist contracts, and much more!</p>
<p><img src="file:///C:/Users/NICKC~1/AppData/Local/Temp/moz-screenshot-2.jpg" alt="" /></p>
<p style="text-align: center;"><img class="aligncenter" src="http://www.fcbc.net/archangel/woa/mgServeFile.php?fn=2091_20_public_images/Graphics/diamond_bar_red.gif" alt="" /></p>
<p style="text-align: left;"><em>Nick has been interfacing with event planners since he has begun working at <a title="Raven Sound Homepage" href="http://www.ravensound.com" target="_blank">Raven Sound</a>. Learning the art of the coordination people, companies, and equipment is something he has started to learn through live production and working with some of Erie&#8217;s most talented individuals. </em></p>
<p style="text-align: left;"><em>Work Hard, Take It Easy</em></p>
<p style="text-align: left;"><em>Nick Corsi<br />
</em></p>
<p><img src="file:///C:/Users/NICKC~1/AppData/Local/Temp/moz-screenshot.jpg" alt="" /><img src="file:///C:/Users/NICKC~1/AppData/Local/Temp/moz-screenshot-1.jpg" alt="" /></p>
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		<item>
		<title>Real. Cool. Soul.</title>
		<link>http://vanamburggroup.com/blogs/real-cool-soul/</link>
		<comments>http://vanamburggroup.com/blogs/real-cool-soul/#comments</comments>
		<pubDate>Sun, 22 Feb 2009 02:28:01 +0000</pubDate>
		<dc:creator>Nick Corsi</dc:creator>
				<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Joy Ike]]></category>
		<category><![CDATA[Nick Corsi]]></category>
		<category><![CDATA[Pittsburgh]]></category>
		<category><![CDATA[Reviews]]></category>
		<category><![CDATA[Service]]></category>

		<guid isPermaLink="false">http://vanamburggroup.com/blogs/?p=3679</guid>
		<description><![CDATA[
 


Joy Ike
click to visit joyike.com
music &#38; arts: inspiration of Joy Ike

DYNAMIC, DEEP, AND DIGGING IT
Attending a coffee shop gig a few weeks ago, I was told that Joy Ike was playing, and she would be a great artist to have on the bill for the Habitat For Humanity Benefit Concert I have been planning. [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone" title="VanAmburg_Group_Blog_Banner_Arts" src="http://www.fcbc.net/sf.php?fn=2091_20_public_images/Graphics/BlogBannerArts.jpg" alt="" width="538" height="45" /></p>
<p><span style="color: #800000;"><strong> </strong></span></p>
<div style="border: 1px solid black; padding: 5px; background: white none repeat scroll 0% 0%; width: 150px; float: right; text-align: center; margin-left: 10px;">
<p><span style="color: #3366ff;"><strong><a href="http://www.joyike.com"><img class="alignnone" title="Joy Ike" src=" http://www.mutualgravity.com/sf.php?fn=2720_64_public_images/Thinking BIG works Pics/joyike.jpg" alt="" width="150" /></a></strong></span><br />
<em>Joy Ike<br />
</em>click to visit joyike.com</div>
<p><em>music &amp; arts: inspiration of Joy Ike<br />
</em></p>
<p><span style="color: #800000;"><strong>DYNAMIC, DEEP, AND DIGGING IT</strong></span></p>
<p>Attending a coffee shop gig a few weeks ago, I was told that Joy Ike was playing, and she would be a great artist to have on the bill for the Habitat For Humanity Benefit Concert I have been planning. I wasn&#8217;t disappointed, and I don&#8217;t think you will be either. If you are in Pittsburgh, check in to seeing her play and if you aren&#8217;t, check out <a title="Joy Ike's MySpace" href="http://www.myspace.com/joyike" target="_blank">Joy&#8217;s Myspace</a> for a few tracks. Her sound is dynamic, thoughtful and fuses a brilliant spectrum of sound together, painting a beautiful picture.</p>
<p><span style="color: #800000;"><strong>THE LOW-DOWN</strong></span></p>
<p><span id="more-3679"></span>From JoyIke.com &#8211; &#8220;Joy Ike&#8217;s music is an indie-infused mix of jazz, pop, and neo-soul, and has often been compared to the likes of Fiona Apple, Corrinne Bailey Rae, and Norah Jones. The Pittsburgh-grown, Nigerian singer/songwriter has only been writing and performing for 3 ½ years but in that short amount of time has garnered much success in the independent music scene.&#8221; Check out <a title="Joy Ike's Homepage" href="http://www.joyike.com" target="_blank">her site</a> for more.</p>
<p><span style="color: #800000;"><strong>A WONDERFUL PERFORMER AND PROFESSIONAL</strong></span></p>
<p>I had the pleasure of seeing Joy perform twice and I am now working with her. She is definitely NOT one of those &#8220;<a title="Past Post: Performer's Egos" href="http://vanamburggroup.com/blogs/dealing-with-performers-egos-in-a-professional-way/" target="_blank">Performers With Ego&#8217;s</a>&#8221; like in my previous post. She graciously accepted the offer to play at a benefit concert, and has been incredibly prompt with technical info and promotional information.  Listen to her, go see her or book her!</p>
<div style="border: 1px solid #999999; padding: 5px; background-color: #FEDCC0;"><img class="alignleft" title="VanAmburg_Group_Insights_Arts" src="http://www.fcbc.net/sf.php?fn=2091_20_public_images/Graphics/InsightsArts.gif" alt="" /><em>A note to performing musicians: Being nice to your promoters, production staff, fellow artists, and clients will get you farther than establishing your ego when you walk into the room.<br />
</em></div>
<p><span style="color: #800000;"><strong>UPCOMING SHOWS</strong></span><br />
2/23 &#8211; Robert Morris University &#8211; Moon Township, PA<br />
2/25 &#8211; Geneva College w/ Tyrone Wells &amp; Keaton Simons- Beaver Falls, PA<br />
2/27 -Your Inner Vagabond &#8211; Pittsburgh, PA<br />
2/28 &#8211; Pangea &#8211; Pittsburgh, PA<br />
3/6 &#8211; Baba Budans &#8211; Cincinnati, OH<br />
3/7 &#8211; Rohs Street Cafe &#8211; Cincinnati, OH<br />
3/8 &#8211; Borders Northgate &#8211; Cincinnati, OH</p>
<p><span style="color: #800000;"><strong>MORE ON JOY&#8217;S <a title="Joy Ike's MySpace" href="http://www.myspace.com/joyike" target="_blank">MYSPACE</a></strong></span></p>
<p>And Don&#8217;t Forget the Habitat for Humanity Benefit on April 2nd at the University of Pittsburgh! In the Pittsburgh Area and want to come? Ask for some more info!</p>
<p style="text-align: center;"><img class="aligncenter" src="http://www.fcbc.net/archangel/woa/mgServeFile.php?fn=2091_20_public_images/Graphics/diamond_bar_red.gif" alt="" /></p>
<p style="text-align: left;"><em>Nick is now bringing together service, sound, and marketing through the planning of a Benefit Concert on April 2.  More to come on that later , but check the post in the next few weeks for insights on event planning from some of the pros.  Also&#8230;finally on Twitter, Follow &#8220;NickCorsi&#8221;</em></p>
<p style="text-align: left;"><em>Work Hard, Take It Easy</em></p>
<p><em>Nick Corsi</em></p>
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