click for Pepsi Raw’s UK website
Food & Design: Pepsi Natural
It seems like the new trend for products is to go organic these days. Or at least trying to find a more eco-friendly or natural approach to their products. So one would think that this would be an interesting approach for a cola company, PepsiCo. to switch over to the “natural” ingredients that nature has to offer.
IN THE UK
At first, Pepsi tried out the “natural” approach to its United Kingdom customers. Calling their new recipe Pepsi Raw, PepsiCo. introduced a cola made from sparking water, cane sugar, apple extract, tartaric acid, which comes from grapes, just to name a few. This is such an interesting idea for a cola company -remove the high fructose corn syrup and market it as the natural cola.
Now, on this side of the pond, American customers will find three similar Pepsi products sweetened with natural sugar in March and April: Pepsi Natural, Pepsi Throwback and Mountain Dew Throwback. The two throwbacks will be available nationally April 20 for eight weeks. To complement the name, the throwback packaging will have a retro-look. As for Pepsi Natural, the glass bottle, sold in a four pack will have a sleeker, simple design showcasing the three main ingredients: sparking water, sugar and kola nut extract. In addition, Pepsi is labeling this as the “all natural cola”.
WHY DID PEPSI DEVELOP A ‘NATURAL’ COLA?