Posts Tagged ‘qualitative research’

Run Your Focus Groups Professionally

Tuesday, December 16th, 2008

Focus Group Process
click to enlarge

FOCUS GROUPS LET YOUR CUSTOMERS TALK

Conducting your marketing research [Wikipedia] incorrectly can cost you millions of dollars. Honest, I’ve seen it happen.

A lot of folks take the attitude, “It’s not rocket science”. And it’s not. But if you do it wrong, you can draw the wrong conclusions and destroy your business. So please do it right.

I thought I’d begin our weekly posts on marketing research with some of the research tools that have been developed over the years, starting with focus groups.

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