Posts Tagged ‘Research’

How Valid Is That Survey?

Tuesday, January 13th, 2009

Telephone survey
Click to see

research: validity

LOOKING FOR REALITY

One of the biggest challenges in business is understanding our markets. We often choose to conduct research to get a better handle on market trends, demand, expectations, satisfaction, etc.

There are multiple types of errors in the data we gather. The easiest to quantify and the one most often discussed is sampling error.

Let’s assume we can draw a random sample from your population. But how big a sample do we need to have confidence in our results?

A SIMPLE EXAMPLE

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From Whole Earth To SmartMobs To Crowd-Sourcing – Let Your Customers Talk

Tuesday, January 6th, 2009

Howard Rheingolds vlog: Vernacular Video

research: crowd-sourcing prediction software

CUSTOMERS TALK. DO YOU LISTEN?

One of my favorite themes in life has become the critical need and great value of letting your customers TRULY communicate with you.

So I was going to write a simple post today about online prediction software used for crowd-sourcing [Wikipedia] (leveraging mass collaboration) But, like most of my thoughts, it twisted and turned a bit. So I tried to unravel it for you here.

RHEINGOLD’S MIND

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