It’s my pleasure to introduce a man of the highest ethics who has proven himself an outstanding accountant, strategist, futurist and business consultant for corporate clients large and small. I am honored Greg has agreed to share his insights and humor for Thinking Big Works readers. Enjoy. – David VanAmburg

USE A STORY TO PUMP UP YOUR POINT

I’m a big believer in the power of stories to convey a message and to elevate communication. A story is a wonderful way of expressing an idea, fact or point of view. In the hands of a skillful master, a well-crafted story can both simplify and communicate complex concepts. One of my favorite gifted story-tellers was the late Carl Sagan who could convey difficult scientific theories in terms that were fascinating, memorable and yet understandable by the average Greg. And trust me. That is no small accomplishment.

TWO WAYS OF CONVEYING A CONCEPT

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