Posts Tagged ‘Tropicana’

Redesigning Tropicana

Friday, March 6th, 2009

Tropicana's Re-Design
Tropicana’s New Design
click to Tropicana’s site .

It’s my pleasure to bring our readers another wonderful new voice, that of Alexandra Gergar, a great photographer, vegetarian cook, and marketing major at the University of Pittsburgh. Alex’s focus in Thinking Big Works, as you can tell from the banner, is the intersection of food and design, now coming to you on Saturdays.

David VanAmburg

Food & Design: redesign mis-steps

CLEAN AND SIMPLE

With clean bold lines, a beautiful typeface and no pictures, you would think that Tropicana’s carton redesign should have been hailed as work of imagination.  Should have been…

THE REDESIGN OF TROPICANA (more…)

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