Entries
What’s Your USP?
Consciousness: true selfishness
By Bob Martin
WHAT’S YOUR USP?
I spent a week in Chicago many years ago. I attended a school put on by the Giant Killers, a marketing instruction company. The first question they asked us was… What’s your USP? Well, we all looked at each other, shrugged and developed blank stares. Our instructor continued to explain that a USP is a “Unique Selling Position”. Basically, what makes our product the best buy.
YOU NEED TO DETERMINE YOU USP FOR YOUR PRODUCT OR SERVICE.
Is your USP that your product is cheaper, a different color, an old family recipe, you promise rapid delivery… anything that makes your product stand out from the rest.
Once you determine your USP, you can start developing your marketing plan around it. Obviously, what makes you unique is what will make you appealing to your target market.
Compare yourself to your competition and find out what sets you apart. No competition? Then that’s your USP.
Your USP is what determines your marketing approach!
Bob Martin is principal of Martin Creative Consultants, providing advertising consulting and services to manufacturing and retail businesses. His MCC VoicePros division creates audio voiceovers for radio, TV, internet ads and presentations.
Tags: advertising, marketing solutions
April 23rd, 2009 at 2:17 pm
My name is Chris Carter of Super Power PC and I think I have grasped my 'Unique selling Position". I target the low-end computer market in Erie, Pennsylvania. I provide free computer recycling and a "zero landfill policy" and often receive units that are refurbished and sold in my retail locations to keep the program self-reciprocating.
December 19th, 2009 at 3:43 pm
Epic. It’s a real shame more folks haven’t heard about this site, this covered just the thing I needed